Avoid These 3 Mistakes When Starting Your Loyalty Program
If you’re seeing a slump in sales for your auto dealership, starting a loyalty program can help create more revenue through all of the dealership’s departments. However, creating the best loyalty program for your car dealership is not as easy as it sounds. After 28 years in the business, we’ve seen a lot of dealerships make mistakes with their loyalty programs. We’ve put together some common mistakes to avoid when developing your loyalty program.
Mistake #1: You Miss Out on Ways to Engage Your Customers
Customers like to feel special and like to be engaged. Just having a loyalty program by itself isn’t enough. Train your staff to talk about the loyalty program with your customers so they don’t miss out. What will make your loyalty program stand out and make your customers feel appreciated?
Mistake #2: You Don’t Customize Your Emails to Your Customers
Did you know that your customer, Stacey, is in the market for to purchase a new vehicle, or that Bill has not returned to your service department in over a year? In order to keep your past customers coming back for more, you need to target the right messages to your customers at the right time. Skip the guessing game. Utilize CRM software that identifies email messages to match the desired future behaviors of your customers. This will allow the right service and sales messages to be delivered to your customers at the most opportune moments, capitalizing on future revenue making opportunities.
Mistake #3: Not Promoting Your Loyalty Program
Once your loyalty program is established, talk it up as part of your auto dealership’s brand. Send promotional emails to clients, put up signs around the dealership, and make promotional materials that can be sent via direct mail, social media and used for ads.
Don’t just notify your clients but also your employees so they can also promote it in person. A retention program has the potential to retain existing customers and also to gain new ones. Also, keep in mind that the market has changed a lot with the smartphone age. Digital apps are a great way to keep your dealership loyalty program at the fingertips of your customers.
For more great tips and tricks, get a personal one on one consultation with AutoAwards. We can help you with your branded car dealer loyalty programs. Learn more about how AutoAwards helps your business drive sales by calling us at 302-696-6000.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.