The J.D. Power Customer Service Index also known as CSI did a study in 2014. The study concluded that vehicle owners are purchasing prepaid maintenance programs much more than they used to. Prepaid maintenance programs for dealers are still popular for many reasons. The vehicle owners like the routine that these plans provide in the … Continue reading Why Auto Dealerships Should Sell Prepaid Maintenance Programs?
Automotive dealership customer retention used to be easier. Most dealerships had a service department and would continue to work with customers long after the point of purchase. But with the competition in the industry today, it can be 6-10 times more expensive to bring in new customers than to retain existing ones. Instead of letting … Continue reading What is the #1 Way to Increase Customer Retention for Auto Dealerships?
If you’re seeing a slump in sales for your auto dealership, starting a loyalty program can help create more revenue through all of the dealership’s departments. However, creating the best loyalty program for your car dealership is not as easy as it sounds. After 28 years in the business, we’ve seen a lot of dealerships … Continue reading Avoid These 3 Mistakes When Starting Your Loyalty Program
In the past, consumers would go on an internet search engine in order to search for information about their favorite brands. Today, most consumers rely on mobile devices in order to find the information that they need. In fact, 50% of consumers have done searches on mobile devices and that amount is likely to grow … Continue reading How Car Dealership Loyalty Programs Effectively Engages Customers In Micro-Moments
In the past, auto dealerships would sell a vehicle to a consumer and then hope that they return in the future. There was not a way to track a consumer’s loyalty to the dealership. Most dealerships would send coupons in the mail and hope for the customer to return in order to take advantage of … Continue reading How Auto Dealership Departments Can Interlink for Effective Customer Loyalty
A dealership that is looking to best serve the needs of customers, must first understand what their customers want when it comes to a purchasing a vehicle. Having a CRM software program in place helps auto dealerships know more about their customers. The information they receive through emails, social media interactions, and visits to the … Continue reading How Auto Dealership Loyalty Programs Work In Hand with CRM Software
Providing an engaging loyalty program for customers is an investment that any auto dealership can benefit from making. It may take time, planning, and even a bit of initial money to create car dealer loyalty programs that make a difference but rest assured that it happens and is well-worth the expenditures. How a Loyalty Program … Continue reading Create a Customer Loyalty Program That Stands Out from the Crowd
Auto dealerships that utilize good customer loyalty programs can enhance the value of loyal customers, as well as new customers. Eventually, local dealerships will see their profits and total revenue increase. Research has shown that engaged customers are more likely to purchase and help dealerships improve their average profit per customer. The data supports the … Continue reading How Can My Auto Dealership Benefit Profitably from a Loyalty Rewards Program?