Value of Automotive Loyalty Programs: Looking at Research Independent research has repeatedly shown the value of loyalty programs – and, for a quick visual, take a look at MarketingProfs.com’s infographic. Highlights include: 75 percent of companies in the United States with a loyalty program generate a positive ROI 83 percent of customers agree that loyalty … Continue reading Automotive loyalty programs deepen customer relationships
Create Auto Loyalty Momentum: the Story of Brand Evangelism Evangelists are people who passionately believe in a message and enthusiastically share it with other people. For success, it’s crucial that your dealership has evangelists promoting your brand – both within your company and outside of it, the latter being extremely satisfied customers. Desk.com calls step … Continue reading Increase auto loyalty through effective brand evangelism
Q&A With Jonathan Greene Jon Greene is Vice President of Operations for NuCar Consulting. For the past 14 years, Jonathan has been working directly with auto dealers throughout North America to design, build and launch the most creative loyalty programs in our industry. He has personally delivered over 4,000 automotive customer loyalty seminars to dealer … Continue reading Insider’s Look: A Loyalty Expert’s Point of View
As we sit and ponder the most important topic in our industry today, it begs the question for all dealers to ask themselves, “What is the magic formula to keep our customers loyal?” Today, our customers expect more value, better service and to be treated like never before. This is not just the case in … Continue reading Key Factors of a Successful Automotive Rewards Program
Buy Here. Buy Now. Here’s Why. “Thanks to our Matthews Cash AutoAwards program we are seeing our customers shopping with us first.” Imagine your dealership being one of three Chevrolet dealerships in a 15-mile radius. Are you feeling a bit uncomfortable? This is a reality for Matthews Auto. The New York based auto dealer specializes … Continue reading Why Buy Here? An Insider’s Look
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