Blog - Part 15

In The News

Brand loyalty automotive industry
01.28.2017

What Marketing Strategies Create Brand Loyalty In The Automotive Industry

Customer retention is the number one goal for most dealerships. Satisfied customers return and it creates a perfect opportunity for marketing. Fixed ops are responsible for about 60% of a dealer’s average net profit. 1. Help Customers Through The Buying Cycle A consumer has to sort through a lot of information before they are able … Continue reading What Marketing Strategies Create Brand Loyalty In The Automotive Industry

Dealer CRM Customer Retention Tracking Software
01.28.2017

How CRM Software Improves Customer Longevity and Satisfaction

Interacting with customers after the sale is a very crucial part of the automotive industry business model and improving customer satisfaction. CRM software for the automotive industry enables the dealer to fine-tune the level of interaction allowing for a unique approach based on detailed customer feedback and information. Information and Decision Making That Increases Customer … Continue reading How CRM Software Improves Customer Longevity and Satisfaction

Dealership gift cards program
01.28.2017

Does Gift Card Marketing Work To Attract Customers To A Dealership?

Many types of businesses use gift cards for promotions. In regards to a dealership, the revenue from the cards more than covers the cost. These cards make customers feel valued. An individual is more likely to make a purchase from a dealer who offers gift cards. One successful dealer offered a $25.00 gift card for … Continue reading Does Gift Card Marketing Work To Attract Customers To A Dealership?

Automotive prepaid maintenance plans for your car
12.16.2016

Article shares good news: prepaid vehicle maintenance plans

Automotive Prepaid Maintenance Plans in the News You may have heard some buzz about Dealer Marketing Magazine’s article, “3 Ways a Dealer-Branded PPM Improves Retention.” What’s all the fuss? Simply this: Dealerships that embrace a successful automotive prepaid maintenance plan (PPM plan) increase their market share while receiving a substantial ROI. And the results can … Continue reading Article shares good news: prepaid vehicle maintenance plans

Customer-centric automotive marketing solutions
12.16.2016

Customer-centric automotive marketing solutions for 2017

Automotive Marketing Consultants Discuss Customer-Centric Strategies Entertainer and entrepreneur Jimmy Dean once said, “I can’t change the direction of the wind but I can adjust my sails to reach my destination.” Change can be intimidating but it can also be exhilarating to embrace the adventure of something new. Sometimes, too, what looks like an obstacle … Continue reading Customer-centric automotive marketing solutions for 2017

Automotive marketing solutions: Keep it Local
11.15.2016

Dealer loyalty programs put you in your community’s hub

Automotive Marketing Solutions: Effective and Close to Home If the journey of a thousand miles begins with a single step, the conquering of regional, national, or even international markets begins with your local market – and, in fact, you should place a premium on your local market. Seem counterintuitive? Read on. Ultimately, business is based … Continue reading Dealer loyalty programs put you in your community’s hub

Fuel dealer loyalty and recognition locally
11.15.2016

Kickstart local dealer loyalty with effective strategies

Automotive Marketing Consultants Help You Fuel Dealership Recognition Local marketing can truly fuel your dealership to the next level. But how exactly do you kick-start your marketing efforts within the local community? Check out the simple tips below to help you strategize. Recognize your strengths. As a local business, you have distinct advantages over more … Continue reading Kickstart local dealer loyalty with effective strategies

Niche Automotive Marketing Consultant Tips
10.25.2016

Power of niche marketing for the automotive industry

Your Automotive Marketing Consultant Shares Niche Marketing Tips “Niche players share a common set of traits. These include a deep understanding of their customers and their customers’ needs and the ability to stay engaged with those customers.” (Entrepreneur) We decided to blog about niche marketing this month for two reasons. First, it’s important that, when … Continue reading Power of niche marketing for the automotive industry

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