If car dealerships are unable to reach their audience over the web, they could see a huge decrease in sales. To reach millennials, car dealerships need to start thinking outside of the box to get their attention. Car dealership marketing in the 21st century is all about using the internet to your advantage. For example, … Continue reading Social Media Pilot Makes Advertising Online Simple
Whether big or small, no business survives without growth. This fundamental need takes two forms: gaining new customers and retaining existing customers. Yet, many businesses make the error of just focusing on customer acquisition and forgo the importance of customer retention. Customer Retention Drives Sales and Revenue As your greatest asset, your customers must be … Continue reading Improve Customer Retention with Actionable Strategies
Your customer will remember you if they believe you remember them. Many customers fall through the cracks. Most of the time it is because the auto dealership does not follow up with customers. AutoAwards has a tool for auto dealerships to remain in the mind of their customers with a CRM system. How CRM Systems … Continue reading Why Auto Dealerships Need to Adopt CRM Systems
While traditional tactics might still bring clients to your auto dealership, there are ways to run your operations better and more profitably. Customer relationship management software (CRM) can help you take your dealership to the next level. Here are four reasons why you should get a car dealership CRM system for your business. 1. Manage … Continue reading 4 Reasons Why You Should Get CRM Software for Your Car Dealership
The J.D. Power Customer Service Index also known as CSI did a study in 2014. The study concluded that vehicle owners are purchasing prepaid maintenance programs much more than they used to. Prepaid maintenance programs for dealers are still popular for many reasons. The vehicle owners like the routine that these plans provide in the … Continue reading Why Auto Dealerships Should Sell Prepaid Maintenance Programs?
Automotive dealership customer retention used to be easier. Most dealerships had a service department and would continue to work with customers long after the point of purchase. But with the competition in the industry today, it can be 6-10 times more expensive to bring in new customers than to retain existing ones. Instead of letting … Continue reading What is the #1 Way to Increase Customer Retention for Auto Dealerships?
If you’re seeing a slump in sales for your auto dealership, starting a loyalty program can help create more revenue through all of the dealership’s departments. However, creating the best loyalty program for your car dealership is not as easy as it sounds. After 28 years in the business, we’ve seen a lot of dealerships … Continue reading Avoid These 3 Mistakes When Starting Your Loyalty Program
In the past, consumers would go on an internet search engine in order to search for information about their favorite brands. Today, most consumers rely on mobile devices in order to find the information that they need. In fact, 50% of consumers have done searches on mobile devices and that amount is likely to grow … Continue reading How Car Dealership Loyalty Programs Effectively Engages Customers In Micro-Moments