Auto dealership customer retention can provide good return on investment when a dealership implements an auto rewards program. By creating a loyalty program, an auto dealership works to retain customers, rather than trying to attract new ones. At AutoAwards, we have a few simple strategies we use to help dealerships set up a retention … Continue reading 3 Marketing Strategies for Auto Dealership Customer Retention
Auto dealership managers know it’s more expensive to attract new customers than to keep existing ones. That’s why an auto dealership’s focus is on customer retention. One of the ways to keep customers happy is to offer more value for their money in the maintenance and service department. But auto dealerships must be aware of … Continue reading Keep Customers With Prepaid Maintenance Programs
Rewarding loyal customers makes good sense for businesses. Customers who feel valued will usually continue to give business to a company. The cost of the loyalty program pales in comparison to the benefits of keeping loyal customers. Research shows that reward programs help to improve sales totals and help to improve a business’ overall … Continue reading Customers Return with an Auto Dealership Customer Loyalty Program
If car dealerships are unable to reach their audience over the web, they could see a huge decrease in sales. To reach millennials, car dealerships need to start thinking outside of the box to get their attention. Car dealership marketing in the 21st century is all about using the internet to your advantage. For example, … Continue reading Social Media Pilot Makes Advertising Online Simple
Whether big or small, no business survives without growth. This fundamental need takes two forms: gaining new customers and retaining existing customers. Yet, many businesses make the error of just focusing on customer acquisition and forgo the importance of customer retention. Customer Retention Drives Sales and Revenue As your greatest asset, your customers must be … Continue reading Improve Customer Retention with Actionable Strategies
Your customer will remember you if they believe you remember them. Many customers fall through the cracks. Most of the time it is because the auto dealership does not follow up with customers. AutoAwards has a tool for auto dealerships to remain in the mind of their customers with a CRM system. How CRM Systems … Continue reading Why Auto Dealerships Need to Adopt CRM Systems
While traditional tactics might still bring clients to your auto dealership, there are ways to run your operations better and more profitably. Customer relationship management software (CRM) can help you take your dealership to the next level. Here are four reasons why you should get a car dealership CRM system for your business. 1. Manage … Continue reading 4 Reasons Why You Should Get CRM Software for Your Car Dealership
The J.D. Power Customer Service Index also known as CSI did a study in 2014. The study concluded that vehicle owners are purchasing prepaid maintenance programs much more than they used to. Prepaid maintenance programs for dealers are still popular for many reasons. The vehicle owners like the routine that these plans provide in the … Continue reading Why Auto Dealerships Should Sell Prepaid Maintenance Programs?