The majority of customers switch their auto dealers because of customer service dissatisfaction with sales and service employees. There’s another percentage of customers who are dissatisfied but who don’t switch. Dealing with Complaints from Customers Managers usually assume that most of their customers are completely satisfied if few complaints reach their desk. However, long-standing research … Continue reading Avoid Customer Dissatisfaction-Build a Quality Auto Loyalty Program
It is known that for most of the businesses, managing the large customer database, inventory, and different departments are not easy. However, the introduction of Customer Relationship Management (CRM) software like CRM Dealer software has made a significant change in getting things in a quick turnaround with great efficiency and convenience, especially in automotive industries. … Continue reading CRM Dealer Software: Manage Everything In Automotive Industry Using Single Platform
One of the most essential things that help auto retailers maintain a steady stream of business is with Dealer Prepaid Maintenance Plans. By offering these plans, auto retailers are able to establish loyalty among customers. With this loyalty, they will be in position to have customers come to the dealership on a regular basis. A … Continue reading Top Services Offered by a Prepaid Maintenance Program
Customer retention is the number one goal for most dealerships. Satisfied customers return and it creates a perfect opportunity for marketing. Fixed ops are responsible for about 60% of a dealer’s average net profit. 1. Help Customers Through The Buying Cycle A consumer has to sort through a lot of information before they are able … Continue reading What Marketing Strategies Create Brand Loyalty In The Automotive Industry
Interacting with customers after the sale is a very crucial part of the automotive industry business model and improving customer satisfaction. CRM software for the automotive industry enables the dealer to fine-tune the level of interaction allowing for a unique approach based on detailed customer feedback and information. Information and Decision Making That Increases Customer … Continue reading How CRM Software Improves Customer Longevity and Satisfaction
Many types of businesses use gift cards for promotions. In regards to a dealership, the revenue from the cards more than covers the cost. These cards make customers feel valued. An individual is more likely to make a purchase from a dealer who offers gift cards. One successful dealer offered a $25.00 gift card for … Continue reading Does Gift Card Marketing Work To Attract Customers To A Dealership?
Automotive Prepaid Maintenance Plans in the News You may have heard some buzz about Dealer Marketing Magazine’s article, “3 Ways a Dealer-Branded PPM Improves Retention.” What’s all the fuss? Simply this: Dealerships that embrace a successful automotive prepaid maintenance plan (PPM plan) increase their market share while receiving a substantial ROI. And the results can … Continue reading Article shares good news: prepaid vehicle maintenance plans
Automotive Marketing Consultants Discuss Customer-Centric Strategies Entertainer and entrepreneur Jimmy Dean once said, “I can’t change the direction of the wind but I can adjust my sails to reach my destination.” Change can be intimidating but it can also be exhilarating to embrace the adventure of something new. Sometimes, too, what looks like an obstacle … Continue reading Customer-centric automotive marketing solutions for 2017