Benefits of Email Marketing Supercharged in Era of Mobile In 1978, the first-ever email marketing message was broadcast to 400 people. Gary Thuerk, a Digital Equipment Corp. (DEC) marketing manager, sent that email promoting DEC machines, an effort resulting in $13 million worth of sales. So, from the very beginning, email marketing = effective marketing. … Continue reading Incorporate email into your automotive digital marketing
Evolution of the Power of Email Marketing Remember the days before email marketing? When direct mail and telemarketing were the best options to reach the widest demographic in a specific geographic region? That began to change about 45 years ago when Raymond Tomlinson sent the world’s first email, and now 4 billion email accounts will … Continue reading Boost dealer loyalty with targeted transactional marketing
Gift Cards: the Universal Gift, Ideal to Build Auto Loyalty “Whether you are buying a gift card from someone’s favorite clothing store or giving free downloads from iTunes to the music lover in your life, gift cards guarantee that people will love what you give them.” (WiseBread.com) Nothing can make someone’s day quite like receiving … Continue reading Discover another key component to building auto loyalty
Important Events of 1991 Ah sweet nostalgia . . . The year was 1991. A gallon of gas was only $1.12 and a pound of bacon cost $1.95. A dozen eggs? 85 cents! Bryan Adams was singing (Everything I do) I Do it For You on the radio while Bette Midler belted From a Distance … Continue reading AutoAwards begins automotive digital marketing in 1991
Customer Engagement and Loyalty When you hear the word “engagement,” different things can come to mind: a commitment to attend a special gathering, or that exciting stage when a couple plans for a life together, or the connection one has with an idea, person or event. The word also has real implications for the future … Continue reading Boost engagement w/ automotive loyalty program/CRM software
Five Indicators of a Highly Engaged Customer You can’t hit a target if it isn’t in your sights, right? Successful businesses thrive as they grow a base of highly-engaged customers, but do you know what yours look like? Let’s take a brief look at five key indicators of a highly engaged customer. 1. It’s Personal … Continue reading Traits of highly engaged customers and how to gain loyalty
Overall Benefits of Loyalty Programs Loyalty programs are great incentives to entice consumers to try new products as well as build repeat business. To make a loyalty program successful, there are two key items that have to be addressed: Ease of use Useful incentives A simple points system (or a similar system) is often helpful, … Continue reading Loyalty programs have multiple benefits for your dealership
Customer Loyalty Programs that Really Work Numerous studies have shown that loyalty programs, when done well, make a big difference for the company. We’ve blogged about several of them already. The catch, of course, is that – like anything else – they need to be handled correctly to be worthwhile. An article in Business Insider … Continue reading Loyalty programs, done well, really work!