Many car dealerships are searching for creative ways to not only keep the cars on the showroom floor moving out the door, but also keep customers coming back. Car dealer loyalty programs are an effective way of doing that. Incentive Programs for Car Dealerships A car dealer loyalty program is an incentive program directed towards … Continue reading How to Reward Your Car Dealership Customers and Build Loyalty
A dealership entertains a variety of customers types, including those who trust in the salespeople to show them the right car to those who have spent countless hours in research and know exactly what they want. No matter how much a customer knows, they still look to the dealership to assist with their choices, especially … Continue reading How to Create a Bond Between Your Auto Dealership and Customers
Even though marketing is consistently changing, email marketing is on the rise. Numerous business owners utilize email marketing because it works. Being able to connect with someone in their inbox via email is a great way to have them view the inventory of the company right then. Email marketing is also more personal and customizable … Continue reading Email Marketing Helps Automotive Dealers Close More Sales
According to a global survey, it is believed that by 2030 around 30%-50% of car dealerships will no longer be open. This huge number is enough to make any car dealership owner want to increase their customer retention rates. One of the best ways is to increase customer loyalty. But why is customer loyalty so … Continue reading Increase Customer Loyalty with a Prepaid Vehicle Maintenance Program
Buyers go through a process before buying. The process is predictable from many studies and analytical data on how a customer buys, whether it is a low- or high-priced product. Understanding the buying process and setting up targeted eCommunications to prospective and existing customers will grow your business. The decision-making process that most buyers go … Continue reading How to Reach Your Prospective Customers when They’re Looking for Answers
Acquiring new customers can be expensive for auto dealerships. When compared to selling to existing customers, it can cost your business 5-25x more finding new customers. This highlights the importance of customer loyalty. Existing customers also just spend more than new ones. In a recent survey, it’s been shown that existing customers spend 67% more … Continue reading Why is Loyalty Important for a Car Dealership?
How do I start a loyalty program at my dealership? What can a loyalty program do for my dealership? Have a loyalty question you would like answered? Simply click below to ask Jon Greene a question. Want to learn more? Click below!
Implementing a rewards program can be intimidating. And some question how a rewards program outside of a manufacturer provided program would work, and why it would be needed. Programs provided by manufacturers are created to brand the manufacturer, and any dealership that sells that brand has access to it. This creates no differentiator for … Continue reading Brand Your Dealership With A Customized Rewards Program