AutoAwards Case Studies | Fred Beans Loyalty Rewards Marketing

Driving Customer Loyalty: Automotive Case Studies on Loyalty Programs

Successful Loyalty Rewards Program Email Marketing CampaignOur experience working with local auto dealerships in exclusive territories has helped us build loyalty programs that work to establish thriving auto dealerships and happy repeat customers.

Fred Beans Automotive Group

$35 Million in Rewards Points

Membership in Fred Beans’ AutoRewards program — in place at the group’s 20 dealerships in Pennsylvania and New Jersey — has grown to more than 323,000 members who have earned nearly $35 million worth of points since the program’s inception, according to company officials. Fred Beans wanted a points program that boosted sales and provided members perks to keep them coming back.

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$35 Million in Rewards Points

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Fred Beans Reaches 10,000,000 in Rewards Points, Awards Teacher

  • Membership in Fred Beans’ AutoRewards program — in place at the group’s 20 dealerships in Pennsylvania and New Jersey — has grown to more than 323,000 members who have earned nearly $35 million worth of points since the program’s inception, according to company officials.
  • The program has mushroomed well beyond its original scope, rewarding and engaging customers on many levels. It keeps them returning to service lanes and showroom floors, said Beans Gilbert, the daughter of Fred Beans, company founder and CEO.

Fred Beans Automotive Group: A Success Story

One of our prominent collaborations has been with the Fred Beans Automotive Group. With 20 dealerships across Pennsylvania and New Jersey, Fred Beans is a renowned name in the automotive industry. Their innovative AutoRewards program, designed and implemented with the help of AutoAwards, has shown impressive results.

The program has grown to over 323,000 members who have amassed almost $35 million in reward points since the program’s inception. Such overwhelming success is a testament to the effectiveness of a well-thought-out customer loyalty program.

Fred Beans: Rewarding Excellence

The success of the AutoRewards program is not merely confined to the numbers. It has effectively fostered a strong bond between the dealership and its customers. One standout story is when Fred Beans reached 10,000,000 in reward points, and chose to honor a local teacher with the milestone reward.

Beans Gilbert, the daughter of Fred Beans, the company founder and CEO, has acknowledged the significant impact of the program. According to her, the program has exceeded its original scope, creating a mutually beneficial relationship between the customers and the dealership. It has kept customers returning to service lanes and showroom floors, a clear indication of customer loyalty.

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