Case Studies for AutoAwards Auto Dealer Loyalty Programs

Case Studies

Successful Loyalty Rewards Program Email Marketing CampaignOur experience working with local auto dealerships in exclusive territories has helped us build loyalty programs that work to establish thriving auto dealerships and happy repeat customers.

Fred Beans Automotive Group

$35 Million in Rewards Points

Membership in Fred Beans’ AutoRewards program — in place at the group’s 20 dealerships in Pennsylvania and New Jersey — has grown to more than 323,000 members who have earned nearly $35 million worth of points since the program’s inception, according to company officials. Fred Beans wanted a points program that boosted sales and provided members perks to keep them coming back.

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$35 Million in Rewards Points

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Fred Beans Reaches 10,000,000 in Rewards Points, Awards Teacher

  • Membership in Fred Beans’ AutoRewards program — in place at the group’s 20 dealerships in Pennsylvania and New Jersey — has grown to more than 323,000 members who have earned nearly $35 million worth of points since the program’s inception, according to company officials.
  • The program has mushroomed well beyond its original scope, rewarding and engaging customers on many levels. It keeps them returning to service lanes and showroom floors, said Beans Gilbert, the daughter of Fred Beans, company founder and CEO.

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