How CRM Data Benefits an Automotive Dealership
Have you ever used CRM software for your automotive dealership?
We’ll discuss why you should to increase the revenue in your dealership. All you need is to read on and find out more about how you can make your sales increase and your customers come back to you every time.
It’s hard to find a customer who will come along unless you know what type of email marketing system and to whom you should direct your campaign towards. For instance, Certified Pre-Owned car owners and new car owners have different interests.
That’s why there should be a new car service campaign, one for each type of customer. The goals is to have your customers come for service maintenance and that is how you can keep them as loyal customers for future repairs and upkeep.
Success in Digital Advertising Campaigns
Although social media helps in a cost-effective way to bring you new customers, there is a better method that works. It’s not reaching out via Facebook or Twitter, but rather by means of specific email marketing that is done by successful automotive companies. It’s a way of finding and targeting an audience that is looking to purchase an auto. It’s time to come up with emails that will work.
One of the least used methods that CRM software for auto dealerships email marketing uses is known as “Feedback Campaigns.” They will increase the reputation of a dealership by getting the cooperation of customers to tell you what emails they want. Customer experience is also greatly increased using these types of campaigns.
Examples of Emails Your Customers Want
Marketing special events are used to target the customers who are actually in the market to purchase a car. This will also increase the company’s revenue by creating an environment where customers will frequent your dealership more often to buy than look. Not many dealerships are using this strategy of email marketing, although studies show that it is very effective in increasing sales.
How To Increase Sales:
Timing: Targeting the proper customers to deliver the right offer is a must. This type of online marketing campaign is not being utilized by automotive dealerships as much. Using our software, we offer an easy-to-use platform that is able to connect with your potential customers, analyzing their needs and behavior.
Follow-Up: The most important thing to do is to follow-up in an effective and timely manner with an email newsletter offering information regarding discounts. You will be the unique dealership who does this as the rest have not yet caught on to this effective sales targeting method.
CRM or Customer Management Systems
Accounting for about one-third of all information successfully sent via email, if you want to create tailored content which will segment your customers, or for a close-up review of the potential such a campaign brings, it may be time to connect with an agency that assists with automotive dealership marketing in your neighborhood.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.