Acquiring new customers can be expensive for auto dealerships. When compared to selling to existing customers, it can cost your business 5-25x more finding new customers. This highlights the importance of customer loyalty. Existing customers also just spend more than new ones. In a recent survey, it’s been shown that existing customers spend 67% more … Continue reading Why is Loyalty Important for a Car Dealership?
How do I start a loyalty program at my dealership? What can a loyalty program do for my dealership? Have a loyalty question you would like answered? Simply click below to ask Jon Greene a question. Want to learn more? Click below!
Implementing a rewards program can be intimidating. And some question how a rewards program outside of a manufacturer provided program would work, and why it would be needed. Programs provided by manufacturers are created to brand the manufacturer, and any dealership that sells that brand has access to it. This creates no differentiator for … Continue reading Brand Your Dealership With A Customized Rewards Program
Auto dealerships benefit from social media every day. If you’re not sure how to get started, we’ve put together a list of what’s working now on social media channels. 1. Influencer marketing reaches new audiences Social media influencers are important to expand auto dealerships. Begin by researching social media sites for influencers in your local … Continue reading 5 Ways Auto Dealerships Use Social Media to Reach Prospective Clients