The cost of some car repairs can leave some people without a car or they need to take out a loan to get repairs, but a prepaid car maintenance program can help. The prime time to sell a prepaid car maintenance program to your customers is when they purchase the car with your dealership. Here’s … Continue reading Why Are Auto Prepaid Maintenance Programs Popular As A Marketing Strategy For Automotive Dealerships?
According to General Motors, a company’s profit is still tied to keeping their loyal customers, even after the sparkle and sizzle fades. Studies show that customers get restless over a brand after the first 3 years. As an automotive dealership, you need to keep your customers loyal or they will be a prime target for … Continue reading Customer Loyalty and the Right Fit For You: Retaining Customer Loyalty After the Initial Buzz Has Faded
Driving sales via dealer rewards How can a dealership increase customer loyalty and drive repeat business in a way to maximize profitability while minimizing costs? Examining aspects of successful loyalty programs, it is possible to create a flexible dealer rewards program that can set your dealership apart. Below are some characteristics of successful loyalty programs … Continue reading What is it Costing Your Dealership to NOT have a Dealer Rewards Program?
Many product providers focus their marketing campaigns around dealership customer retention. They seldom provide specific reporting, or incorporate strategies to bring customers back to the dealer. The most important aspect is bringing customers back to the store several a year during their cycle of ownership. This standard is met by PPM, or prepaid maintenance programs. … Continue reading Use Prepaid Maintenance Programs to Retain Customers (For Automotive Dealerships)