Help Your Customers Plan for Ongoing Auto Maintenance

As an automotive dealership, it’s helpful to offer your customers ongoing maintenance for their car purchase. People may keep their vehicles and would benefit from automotive prepaid maintenance programs. In cooperation with your Service & Maintenance department, you can offer this plan at the time of the sale of the new vehicle. If your dealership is not currently offering a prepaid maintenance plan, you could be missing out on an ongoing relationship with your customer and revenue.

How Your Customers Can Continue Doing Business with Your Automotive Dealership

All vehicles need regular maintenance from oil changes to tire rotations and windshield wiper blade replacement. It is important to understand that if the customer does not go to your dealership for maintenance, they will have to shop elsewhere. The sale is only the beginning of the relationship with the customer. With a prepaid automotive maintenance program, you can keep the relationship going with your customers.

Prepaid Car Maintenance Programs

Prepaid maintenance programs will keep customers coming back to the dealership for service. The goal is to retain loyal customers. These programs should be customizable and fit the needs of your dealership’s customers.

Some things to keep in mind when developing this program include:

• Cost structure
• Local marketplace
• The customers
• The sales staff

Benefits of an Ongoing Customer Relationship

These programs offer many benefits to the customers and the dealership. Many customers that come in for service often make additional purchases. They are more likely to purchase vehicles from the dealership in the future. Customers can also save money, and this will keep them coming back to the dealership. This program can be sold to those that purchase new and pre-owned vehicles.

Some benefits to the dealership include:

• Low administrative fees
• No pre-authorization needed
• Seamlessly incorporate it with your loyalty program

Auto dealerships can design flexible plans for their customers. Dealerships have been using similar plans for the past 25 years with AutoAwards’ help and have built a loyal customer base.