How Automotive Dealerships Can Stay Ahead of Their Competition
The automotive industry is currently in a state of flux due to several trends affecting consumers. Although the average buyer has long levied dealer websites to discover more information on new vehicles, the pace at which information changes often leaves many consumers confused. The ever-changing needs of auto dealerships’ consumers present opportunities for dealerships to get ahead of the competition. Savvy dealers need to use an automotive marketing consultant who will provide recommendations that will keep your dealership in the forefront of customers’ minds.
Auto Buyers Want the Latest Information
Connectivity is an essential part of every new vehicle, and buyers want to know how well their new vehicles will deliver instant connections that work as well as their smartphones. Auto dealerships can stay connected with customers through email marketing and apps.
“The average person checks their smartphone about 34 times each day.” AutoAwards’ eCommunication targeting reaches customers where they are – on their smartphone and in their email inbox. Dealerships can segment their email list to only the most relevant, up-to-date information on their customers. This way, you only send what your customer most wants to know about based on their interests and past purchases.
How An Automotive Marketing Consultant Helps
What goes together with our eCommunication targeting is CRM software that tracks reporting data to tell us your customers’ interests. CRM software can help you determine what information they seek through data reporting, benchmarking, goal assessment, and turn-key support. Coupled with this, we will augment your efforts through targeted email marketing that will strengthen customer loyalty.
Contact Us Today
Get started today with AutoAwards’ to begin communicating the right way to your customers. Get ahead of the competition by contacting us for more information on how our software and targeted marketing helps increase your sales. Call us at (302) 696-6000.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.