How Auto Loyalty Programs Can Reach Millennials
First, Understand The Digital Marketplace
The key to creating a good automotive loyalty program is to know how the modern digital marketplace works. Today, it is increasingly shifting from the computer to the smart phone. This gives you an opportunity to build a customer base and customer loyalty through the development of apps.
Connecting with Millennials
Millennials today are almost constantly connected. They are on the computer or on their smartphones almost all the time. Knowing this, you can target them on the web through online ads and company websites. Increasingly however, more and more millennials are spending their time on their smartphones. The best way to target this group is through company apps.
How to Retain Customers With Auto Loyalty Programs
If you build an app and it nets you some additional customers, that is all good and well. How you will retain these customers that you have using your app in the future? Applications are growing at an astounding rate. They are set to double in the near future. As the number of apps on the market increases, so does competition for your customers’ time and attention.
With an increasing number of apps targeting your customers, the best way to maintain your customer base is through an automotive loyalty program. These programs reward your customers automatically just for using the app. They serve as an incentive for your customer to stay with your business or to continue using your services.
Some tips to improve customer loyalty through apps include tailoring the app experience to your customer’s preferences. They will be more likely to use and stay with an app that is easy for them to use and meets their needs. Making the app fun and easy to use is also important. Apps that are more fun and interactive tend to have more loyalty. Be sure to constantly analyze and update your app as well. As your industry evolves or the customer preference changes, you need to adapt as well.
Implementing an Auto Loyalty Program
If you have questions about the development of auto loyalty programs, you can speak to one of our Auto Awards representatives.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.