Increase Customer Loyalty with a Prepaid Vehicle Maintenance Program
According to a global survey, it is believed that by 2030 around 30%-50% of car dealerships will no longer be open. This huge number is enough to make any car dealership owner want to increase their customer retention rates. One of the best ways is to increase customer loyalty. But why is customer loyalty so important, and how do you increase it for your auto dealership?
The Case for Building Customer Loyalty
Far too often, car dealership owners spend more money trying to get in new clientele than they do working on keeping their current clients. Client loyalty is just as important, if not more so, than getting new clients. Repeat clients not only bring in continuous funding, they also are much more likely to refer their friends and family to the dealership they frequent.
Use Prepaid Vehicle Maintenance Plans to Inspire Loyalty
One way to encourage repeat business at your auto dealership is to offer prepaid vehicle maintenance plans. By showing your customers that you’re willing to not only sell them a vehicle, but to help them keep their vehicle running smoothly, they will have much more faith and trust in your dealership. They begin to understand that you not only care about selling them a product, you care about their wellbeing as well.
Offering auto dealership vehicle maintenance plans is one way to inspire a loyal customer base, but there are many other ways as well. If you’re looking to build your loyalty base contact AutoAwards at 302-696-6000 for a consultation to create a maintenance or loyalty rewards program for your auto dealership.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.