Automotive Dealership Customer Loyalty Programs

How to Keep New Car Buying Customers Coming Back for More

While selling a car is great, it isn’t the only customer interaction you need to have. To truly capitalize on the interaction, you must build a positive relationship that makes each new customer want to return to buy vehicles in the future. Here are 4 ways that you can accomplish that:

1. Keep in Touch

Keeping the communication lines open beyond the sale builds trust and a sense of appreciation for the customers. Such customers will want to use your business because they’ll feel as though you care for them as people, instead of numbers.

2. Offer Incentives

Car loyalty programs are wonderful incentives for future dealings. You can offer your customers a certain amount of points if they buy a car from you, and you could allow them to use these points for various services, including maintenance or other benefits.

3. Give Referral Bonuses

Offering clients more points as a bonus when they refer their friends and family will not only provide loyalty, but it will also generate new business. It will motivate your clients to discuss your business with others so that your car dealership is top-of-mind for new car buyers.

4. Allow Point Use Flexibility

Finally, be flexible with the points. Let your customers use them for a variety of purposes, such as leasing new cars or transferring them to their loved ones. That’s the best way to get some new business and loyalty.

If you incorporate any of the above suggestions, you should see an increase in the number of repeat customers.

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