Kickstart local dealer loyalty with effective strategies
Automotive Marketing Consultants Help You Fuel Dealership Recognition
Local marketing can truly fuel your dealership to the next level. But how exactly do you kick-start your marketing efforts within the local community? Check out the simple tips below to help you strategize.
Recognize your strengths. As a local business, you have distinct advantages over more distant competitors, even larger ones. Identify your assets and put them to work for you. If you’re a smaller dealership, for example, read what Emarketer has to say. “US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market Research, personal service was the No. 2 reason US internet users preferred small businesses vs. large companies, cited by 52.7%. This trailed supporting the local economy (56.2%), but it led all other options by at least 23 percentage points. Lower prices did not play a huge role in choosing small businesses. In fact, 61.2% of respondents said they would pay higher prices to support small businesses.”
No matter the size of your dealership, provide top notch personal service and give great value. Be consistent and you’ll see your customers respond positively.
Embrace social media and video. Social media provides countless opportunities to engage with regular customers and bring in new ones. Want to know one sure-fire way to grab attention? Utilize more online video. “According to data from Syndacast, 74% of all internet traffic in 2017 will be video. From Vine to Twitter to YouTube to Facebook, online videos get more views, more plays, and more engagement than any other medium.”
Ask the tough questions. Ask customers how you could improve your service. Written or online evaluations can be a start, but don’t neglect person to person conversations that can reveal what people are really thinking. Take notes. Learning the wishes and dreams of your customers is the starting point for successful innovation in the future.
Network. The best platform for business is the relationship. Get to know other businesses in your community and familiarize yourself with their visions and goals. Opt in with local business organizations and get to know your fellow entrepreneurs. By sharing information and resources, you can build your customer base and keep your finger on the pulse of community life.
Leverage Local Relationships Further: Automotive Marketing Consultants Leads the Way
Since 1991 AutoAwards has been a leader in providing outstanding and impactful dealer loyalty strategies all over the United States and Canada, and the Keep it Local program is another excellent example. This program connects local dealerships with fellow entrepreneurs in their communities through a network of mutual support that benefits clients and local businesses. Dealerships, as the center of this local economy surge, can hand pick their preferred local merchants to participate in offering special deals for consumers engaged in the automotive loyalty program. Loyal customers receive extra savings and the local economy is strengthened, too. This same network can facilitate community events supporting area foodbanks, schools and more.
Investing in meaningful relationships where you live and work clearly strengthens local business. Want to know more? Our team is ready to answer your questions and offer more information about how our Keep it Local Program can make a difference in your bottom line. Contact us today for a free fifteen minute consultation about how our dealer loyalty program can up your game in the local market. Or call 302-696-6000.