Nine Ways Car Dealerships Can Reach Customers
Car dealerships have many ways to reach customers, and they must be active online when doing so. This article explains nine things that a dealership may do, and marketing for automotive industry professionals will make their businesses look great. Each of the nine ways are easy to enact, and you may take choose to use these marketing platforms as often as you like or in any order.
You may market through Facebook, and your Facebook page will give your customers information about your business, reviews, and updates using informative posts.
Post tweets that many of your customers want to read with catchy headlines, written specifically towards their needs, questions, and future planning.
Instagram photos are quite a lot of fun to post, and you may create stories on Instagram at any time. Create posts that speak to your customers and catch them in the lifestyle they live.
Making YouTube videos is important to provide a visual story. You will find that posting commercials to YouTube will make it easier for you to create a marketing plan for your company. You may have these videos created as explainer videos, informative, and demonstrative.
Post items to Pinterest to help your customers get invested in the colors and themes of cars that you have on the lot. A Pinterest board can be a great way for your customers to favorite their desired vehicle and share with their friends.
Tell stories in social media. You will help interest your customers through stories that capture their imagination. If they can see themselves with the vehicle you’re selling within their lifestyle, they are more likely to buy.
Work with local businesses to tell stories. You may take a hint from Starbucks by the way they launch their coffee flavors, market within a local Starbucks, or ask them to make your app the app of the month.
Interact with your customers, and you will find that they enjoy talking to you when you are online. You can interact with customers through social media, forums, blog posts, and other online sources.
Offer sales and promotions online to your customers, and they will want to come see you.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.