How To Achieve Successful Email Follow Ups to Potential Customers
Connecting with potential customers is important for your auto dealership. One of the best ways to do that is through email, which offers a good return on investment. Of course, there is a right way to do it in order to achieve success. Here’s a few tips to help you with successful email marketing.
- Be Welcoming
When someone joins your email newsletter list, be certain to send a “welcome” email. Thank them for being a subscriber.
- Make It Meaningful with Educational and Value-Added Content
The way to resonate with customers is to send emails that contain something of value to them. Include resources or interesting insights. Make it something that is helpful to them.
- Share Success Stories
Create a narrative about your customers’ experiences. Use your newsletter as a platform to share stories of how customers have benefited from purchasing a car from your dealership.
- Don’t Forget the Discounts and Incentives
About 10% of your newsletter should be devoted to discounts and incentives. People love to save money; offer ways they can do just that. Perhaps, add some discounts that are exclusive for those who are subscribers to your newsletter.
- Add Video
If possible, add video. It grabs attention with today’s consumers and can influence their shopping.
The Next Step
AutoAwards has stood out among automotive email marketing companies. We provide automotive loyalty marketing solutions that helps connect you with customers. If you’re ready to take the next step, give us a call today at 302-696-6000 or contact us online.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.