5 Ways to Promote Your Auto Dealership's Loyalty Program | AutoAwards
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5 Ways to Promote Your Auto Dealership’s Loyalty Program

If you launched a customer loyalty program for your auto dealership, you know it takes research on the options that work best for your business. You have taken the time to create a loyalty program that can offer your customers some outstanding rewards for their continued loyalty to your dealership. Once you have chosen a loyalty program, the next part of the work is to figure out an effective way to get as many of your customers to participate in it as possible. With this in mind, here are some essential tips that can help you to promote dealership loyalty programs effectively.

  1. Offer Incentives That Make Customers Want to Sign Up

 Offering signup incentives such as a free oil change or car detail service can encourage your customers to sign up for your loyalty program. You can also provide incentives to customers that offer referrals to your dealership.

  1. Make Sure That Your Employees Are Fully On-Board with the Launch of the Program

 When you launch a new loyalty program, it is vital to ensure that your employees are entirely on board with ensuring its success. Make sure to train them on the program and its details.

  1. Utilize Effective Signage and Displays That Advertise Your New Loyalty Rewards Program

 The right displays and signage can make a big difference in getting the word out that you have launched a loyalty program.

  1. Highlight Your Rewards Program on Your Dealership’s Website

 Your dealership’s website is another key forum where you can provide information to your customers about your new loyalty program.

  1. Communicate Information About Your Loyalty Program Through Text and Email Messaging

 It would help if you also considered using resources such as email lists and text messaging to communicate information about your loyalty program with your customers.

AutoAwards is the industry leader in providing automotive marketing consultant services. The AutoAwards team can help you successfully launch dealership loyalty program that can make a big difference for your business. Contact our team at (302) 696-6000 to find out more about how we can help you in your efforts to achieve a high rate of customer retention.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

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