What Increases Customer Loyalty for Auto Dealerships?
Dealer loyalty programs are one of the most powerful ways dealers can convert customers into repeat business. Repeat customers spend more than first-time customers too. These programs also provide the customers with a great experience with your dealership’s customer service. Customers who have favorable opinions of the customer service at dealerships are far more likely to return and even recommend others do business there.
Best Benefits of Dealer Loyalty Program
Competition between dealerships has limited the pool of new customers; each dealership can bring in every month. By the necessity for dealerships still trying to grow, they need to focus even more on customers who have already shopped with them.
The best auto rewards programs will have tiered reward systems to incentivize customers to return multiple times to earn better incentives each visit.
Each of these visits is another time you will have the opportunity to do business with your customer for reasons outside of what initially brought them on that day.
Benefits for the Dealer
The number one benefit for dealers is in any increase in the rate of customer retention.
Even a small incremental increase in your customer retention rate could lead to a substantial increase in your net profits at the end of the year.
These programs give you plenty of opportunities to remain engaged with your customers allowing you to gain key insights.
Benefits for the Customer
The most significant benefits for customers are the incentives that come along with the loyalty programs. The best loyalty programs give customers incentives that are valuable to them.
They will enhance your brand’s reputation among the public and implemented correctly can represent one of the best ways to enhance their overall satisfaction. Contact AutoAwards or call us at 302-696-6000.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.