Why Auto Dealerships Should Sell Prepaid Maintenance Programs?
The J.D. Power Customer Service Index also known as CSI did a study in 2014. The study concluded that vehicle owners are purchasing prepaid maintenance programs much more than they used to. Prepaid maintenance programs for dealers are still popular for many reasons. The vehicle owners like the routine that these plans provide in the upkeep of their vehicle. This routine vehicle maintenance can be done for about half of what it would cost if the prepaid plan wasn’t purchased.
Why Offer a Prepaid Maintenance Program?
This is one of the main reasons dealerships should offer this option for their customers. This also affords the dealer a benefit in that they can expect a long-term business relationship with the vehicle owner. It is good for both parties.
These plans help customers not to forget the regular maintenance that needs to go into a vehicle. If something major needs to be fixed the customer does not need to come up with the money right away. In this way it all stays affordable. These plans should be explained to customers when they purchase a vehicle.
It helps your customers to:
- Keep to a routine with their scheduled maintenance
- Plan to get needed service to avoid serious issues with their vehicle
- Get a discounted plan to save money
Ready to Start Your Dealership’s Prepaid Maintenance Program?
AutoAwards is the leader in the field of dealership loyalty marketing. Many dealerships come to us to help them to retain loyalty from their customers. Some dealerships give the plans to customers at no cost because they know that as time goes on the dealership benefits and the customer. Prepaid maintenance programs for dealers is not the luxury it used to be. Contact us online or call us at 302-696-6000 for a free consultation to start your auto dealership prepaid maintenance program.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.