AutoAwards Team, Author at AutoAwards
Car Dealership Loyalty Program Marketing Future

The Future of Car Dealerships in Today’s Digital Age

 

There is no doubt that the current digital age we live in is dramatically impacting all industries. The auto dealership industry is certainly no exception to this trend. With this age, an increase in automation and evolving business models has also come along. As the industry leader in car dealership marketing, our team here at AutoAwards is excited to tell you about what the future holds for the car dealership industry in today’s digital age.

The Digital Business Model Has the Potential to Boost Dealership Revenues

Today’s digital age coincides with market factors such as connectivity services, evolving business models, shared mobility, and a move toward feature upgrades. These factors are expected to boost automotive revenue by up to 30 percent in the coming years.

Vehicle Unit Sales Will Continue to Grow

Industry experts expect that vehicle unit sales will continue to increase in the foreseeable future. It is important to note that they also expect this growth to slow to around two percent per year due to other factors in the market.

The trend toward shared mobility is a factor that is influencing this. It is expected that as many as one in every ten cars sold in the coming decade could be a shared one. It is also important to note that city type is rapidly replacing region/country as the primary segmentation division in the industry.

Fully Autonomous Auto Sales Could Make Up a Large Percentage of Total Sales in the Near Future

As both regulatory and technological issues get resolved in the coming years, it is expected that fully autonomous cars could end up constituting as much as 15 percent of new sales. It is also worth noting that electrified vehicle sales will continue to grow, but the rate will be variable at the local level.

New Entrants to the Dealership Business Will Initially Focus on Specific Segments of the Market

As markets diverge, new players will have many opportunities to enter the auto dealership industry. Many of these are expected to begin with specific economic segments before expanding to other ones.

Speak to Our Experts About Launching Your Dealership’s Loyalty Marketing Program

Today is the perfect time to speak with our experts here at AutoAwards about the topic of automotive marketing for car dealerships. Reach out to our team today for your consultation for the launch of your loyalty marketing program that includes loyalty rewards. Contact our team at (302) 696-6000 for your consultation. We are looking forward to taking your call!

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Auto Dealership Customer Retention Strategy Plan

Planning an Effective Customer Retention Strategy

Effective customer retention is an essential part of the overall success that your auto dealership enjoys. When it comes to car dealership customer retention, our team here at AutoAwards is made up of industry experts who know how to help you plan an effective customer retention strategy that works. Continue reading on to learn more about this critical topic.

What Is Customer Retention? – What Are Its Benefits

The term customer retention refers to a business’s ability to keep its existing base of customers returning to it for future sales and services. There are a variety of tactics that today’s auto dealerships utilize to enjoy effective customer retention. It is a topic of great importance since loyal customers make up a large percentage of an auto dealership’s profits during the year. Some of the notable benefits of effective customer retention strategies include:

  • A boost in overall profits
  • An increase in the average value of each order
  • A great way to acquire brand ambassadors through word of mouth
  • Retaining customers leads to lower overall costs than the efforts required to attain new ones

Four Key Steps to Effective Customer Retention

 There are four key steps involved with effective customer retention. They are:

  • Customer Segmentation – Effectively segmenting your customer base by way of their buying behavior can make a significant difference in the success of your retention efforts. Considering the various types of customers, you interact with can allow you to modify your strategy for each one. This can include taking a subtle approach with your customers who are already solid in their loyalty while being more active in the way that you approach more fickle ones.
  • Excellence in Service – Consistently providing excellent service is one of the foundations of effective customer retention strategies.
  • Implementing Effective Systems – Having a solid customer retention system in place can make a significant difference in the success of your program. This is a key area where our AutoAwards team can help.
  • Active Selling to Existing Customers – Your efforts to actively sell to your existing customers can significantly affect your success rates.

Learn More About Car Dealership Customer Retention

At AutoAwards, we lead the industry in automotive customer retention programs. Reach out to our team today to take advantage of your consultation for launching effective automotive customer retention programs with loyalty rewards at your dealership. Call AutoAwards at 302-696-6000 and talk to one of our automotive loyalty program specialists. You can also contact us online.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Auto Dealership Loyalty Program Electric Vehicles

Auto Dealership Loyalty Programs for Electric Vehicle Customers

Electric Vehicles represent one of the fastest-growing segments within today’s automotive industry. To assist your dealership in meeting the needs of this growing demand for EVs, our team at AutoAwards has developed programs specifically designed to help you build your sales in this area. Before we tell you more about our electric vehicles auto dealership loyalty program, we want to look at the world of EVs, how they work, and the different types currently available on the market.

A Look at Electric Vehicles and How They Work

Today’s EVs utilize one or more motors powered by electricity through lithium-ion batteries that are rechargeable. These vehicles can be plugged into external power sources to charge up. Some recent innovations make it possible for batteries to recharge by regenerative braking.

The Different Types of Electric Vehicles on the Market

The three primary types of EVs on the marketing include:

  • BEVs: These battery electric vehicles are fully electric and rely on rechargeable batteries.
  • PHEVs: Plug-in hybrid electric vehicles that are partially gas-powered and partially electric powered.
  • HEVs: Hybrid electric vehicles that utilize both gas and electric and make use of regenerative braking to charge the battery.

Car Loyalty Programs Help You Retain Your EV Customers

Our AutoAwards electric vehicles auto dealership loyalty program is designed to assist your dealership in adapting to the new generation of vehicles and the customers looking to purchase them. Green vehicles continue to grow in popularity, representing a major selling point. You can reward customers who make EV purchases, such as giving out rewards points for charging up at your dealership and offering different reward point tier levels. The options are truly extensive.

Get Your Consultation with the Leader in Car Dealership Marketing

At AutoAwards, we pride ourselves on our reputation as the industry leader in car loyalty programs. Reach out to us today to take advantage of a consultation where we will talk with you about how we can help you launch a car dealership marketing program that includes loyalty rewards.

Give us a call at 302-696-6000 to get a consultation with one of our auto dealership loyalty program experts.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Car Dealership Boost Customer Retention & Profit

5 Ways to Boost Customer Retention to Raise Your Car Dealership’s Profitability

The topics of customer loyalty and retention are of significant importance to you as a car dealership owner. Our team here at AutoAwards wants to share five proven customer retention strategies that will make a difference in your goal of retaining your loyal customers to return to you for many repeat purchases.

Spend Time Gathering Information About Your Base of Customers

It is essential to understand your customer base to build an effective strategy for retaining it. Areas that you need to investigate include your target demographic. You also need to learn more about how others view your brand. Building an understanding of how customers see you compared to your competitors is another crucial point that you need to look into.

Use Social Media to Connect With Your Customer Base

Social media is one of the most useful tools available for connecting with your customers. Maintaining a strong presence on leading social media platforms such as Instagram, Facebook, and Twitter is crucial. These platforms are ideal for providing customers with regular updates and information about promotions.

Focus on Building Your Local Brand

Building a local brand with a positive image is key to your overall efforts in car dealership customer retention. Implementing a quality loyalty rewards program is one of the best ways. It allows you to build partnerships with non-competing businesses in your region.

Launch a Customer Loyalty Program

Creating a customer loyalty program will allow you to boost customer retention rates by offering incentives in exchange for brand loyalty. These programs also provide you with an excellent opportunity to upsell.

Utilize an Automotive Dealership Rewards App

One of the perks of working with AutoAwards is our rewards app. It is another way that we help you to build a rewards program for your dealership that your customers will find engaging.

Find Out More About Boosting Your Customer Retention Rates

Our team here at AutoAwards is ready to assist you in your goal of boosting your car dealership customer retention rate. Reach out to us today to learn more about launching your auto dealership’s local marketing program. Our programs include loyalty rewards that will help you to strengthen your relationship with your customers. You can contact us online or by calling us at 302-696-6000. We look forward to offering you a consultation today and helping you to implement proven customer retention strategies at your car dealership.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Auto Dealership CRM Enhance Customer Loyalty

How Do Automobile Companies Use CRM to Enhance Customer Loyalty?

Today’s automotive dealership CRM systems are one of the most useful technologies. It is a technology that gives auto dealerships an edge when it comes to managing their customer relationships and interactions. This is the case for current customers as well as potential ones. At AutoAwards, we lead the industry in automotive CRM software. We are excited to tell you more about how auto companies can utilize CRM to enhance customer loyalty.

What Does the Term CRM Mean?

The term CRM is short for customer relationship management. It is a strategy utilized to make use of customer data compiled through a range of digital platforms. This information enhances the overall customer experience to conduct marketing and sales promotions more efficiently and effectively. Good CRM can have a significant impact on improving customer loyalty.

How Can CRM Help Your Auto Dealership to Continue to Grow?

Implementing the right CRM system at your auto dealership can help it continue growing. It can help you cultivate a positive rapport with your customers and keep them loyal to your brand. This includes ensuring that they return for future vehicle purchases and services.

A Look at 5 Key Benefits Associated With the Implementation of CRM Software

The five key benefits you will enjoy when you implement CRM software from AutoAwards include:

  • Deal management assistance
  • Establish a clear line of communication
  • Assistance in maintaining compliance
  • Marketing management assistance
  • Contact information and leads will be highly organized

How to Choose CRM Software

It is easy to choose the right CRM for your auto dealership when working with AutoAwards. We offer complete turn-key support, and our software has a proven track record for helping auto dealerships succeed in building customer loyalty.

Find Out More About Our Industry-Leading Automotive CRM Software

As the leading provider of CRM software for automotive industry   businesses, our team at AutoAwards is ready to provide you with your local marketing program/loyalty rewards consultation. You can contact our team at (302) 696-6000 for your consultation, where we will be happy to speak with you about the benefits of our CMR software. We look forward to speaking with you about how we can make a difference for your auto dealership.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Car Companies Loyalty Programs for Car Dealerships

Do Car Companies have Loyalty Programs?

Offering a loyalty program for customers is one of the best ways to keep current customers and attract future ones. It requires meticulous planning, time, and patience, but the results can be significant. It can make all the difference between a successful business and a disaster.

How Loyalty Program Helps

An auto dealership loyalty program is designed to bring in customers and stay with the business for the product’s life. With this program, a customer is more likely to make the purchase, spread the word to friends and families, brag about the rewards earned, and come back for more. It is a fantastic strategy for long-term customer retention compared to traditional marketing.

Why Customer Loyalty Is Important

Customer loyalty programs help increase sales, revenue, and therefore profit. They can attract different types of auto customers.

Incentive Programs for Car Dealerships

The loyalty program at car dealerships makes customers who have purchased before to come back for incentives to add to their purchase portfolio. There are many ways to provide these incentives. For example, maintenance, which is a significant concern for a car buyer, can add convenience when offered at the car dealership. Offering points, cashback, or discounts for every purchase, maintenance, repair, or update performed can make the whole experience fun, competitive, and rewarding.

What Constitutes a Loyalty Program?

Auto dealership loyalty program rewards come in many shapes and sizes but are typically offered in the form of

 – Free or discounted maintenance service

 – Discounts for parts and labor

 – Free car wash

 – Gift cards

 – Routine checkup

 – Free seasonal gifts

Car dealers who use car loyalty programs to entice customers will consistently reward those customers for doing business. A successful loyalty program consists of accounts or point systems that can be identified, tracked, and used when needed. Customers also can choose the type of rewards they want to utilize and customize the program according to their requirements.

AutoAwards is All You Need for Your Car Dealership

AutoAwards has a wide range of features that you can use at your car dealership to start a local marketing program with loyalty rewards. We suggest that you call our company at 302-696-6000 and talk to one of our highly qualified rewards program specialists. You can also contact us online.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Auto Dealership CRM Software Increase Customer Retention

What CRM Do Car Dealers Use?

Customer Relationship Management (CRM) should be the core of an auto dealership business. Why? Because a CRM offers incredible benefits beyond what conventional marketing strategies provide. With automotive CRM software, you can have a central location to store, access, and analyze data related to customers, prospects, opportunities, and leads.

Automotive CRM software facilitates the display of actionable data. It helps you turn it into comprehensive insights for improving sales, establishing customer rapport, personalizing the experience to enhance customer loyalty, and boosting productivity and profitability.

AutoAwards can help you enhance your CRM strategies with our help and expertise:

  • Manage leads: Tap into customers you already have. Track past sales and deliver the right message to the right customer. Strategies can include email, social media messages, targeted phone campaigns or strategic communication strategies when customers visit your dealership.
  • Better communication: Learning customers’ touchpoints, interests, and budget comes in handy and helps better communicate with them. AutoAwards can help you tap into this information.
  • Measurable results: See what your sales team has achieved. Track repeat sales and continued visits to service over time. Generate referrals and grow your dealership by efficiently utilizing your marketing resources.

Life Cycle Management

Automotive CRM software enables the smooth transition of generating leads and purchases. It lets the dealers collect and sort leads, facilitate appropriate finance schemes, convince prospects to take a test drive, follow-up, and keep them updated on deals and discounts.

Process Feedback

Unhappy customers will leave negative feedback and compel others to do business with competitors. Customer feedbacks are, therefore, vital to an auto dealership. Utilize your dealership CRM software to collect and analyze feedback.

Automate Tasks

More and more businesses are now automating tasks to divert valuable resources to maintain customer relations and improve sales. The auto dealership CRM software is one such tool that helps auto dealers deal with manual tasks that require constant attention. With the right tools, you can now send reminders to customers regarding vehicle servicing, insurance renewal, discount offers, recalls, and much more.

AutoAwards is the leading provider of customer retention management and consultation services for auto dealers. The company consists of a team with three decades of experience building loyalty for auto dealerships. With auto dealership CRM from AutoAwards, you can now perform real-time data reporting, goal assessment, benchmarking, and completing turn-key support without hassles.

The software provided by AutoAwards lets you have all the required strategies to increase customer retention. Contact AutoAwards online or calling at 302-696-6000.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Retain Customers in Automotive Industry Tips

How Do You Retain Customers in the Automotive Industry?

Are you concerned with dealership customer retention? Some automotive dealerships create automotive customer retention programs to guide customers through an experience to build loyalty with the dealership.

Customer retention is an indicator of customer loyalty. And these customers repeatedly purchase services or products offered by that business.

The Importance of Customer Retention

Retaining current customers is inexpensive when compared to attracting new customers. A Harvard Business Review study found that it costs five to 25 times more money to attract a new customer.

When you retain customers, you convince them that you’re better than your competitors. And if you keep customers engaged with your service, brand, or product, they’re less likely to forget about it.

Tactics for Retaining Customers Include

  1. Customer relationship management
  2. Customer loyalty programs
  3. Loyalty offers and rewards
  4. Customer success teams specifically for customer retention

Customer loyalty is a great way to encourage repeat business. Loyal customers also bring in new business when they recommend your product or service. Word-of-mouth customers can influence their coworkers, family, and friends.

How to Measure Your Customer Retention Strategy

How is your current retention strategy working? You can judge your results in several ways:

  1. Customer Value During a Lifetime – Measures the amount of revenue generated by a specific customer during their lifetime.
  2. Revenue Growth Rate of Existing Customers – Measures the revenue obtained from your loyalty rewards program and customer retention efforts.
  3. Level of Churn – Churn represents customers who stop interacting with the business.
  4. Customer Retention Rate – Measures how many customers have remained loyal over a specific time.

Attract Repeat Customers

The purpose of customer retention is to attract repeat business. Accomplish this by:

  1. Building customer trust by offering good products and services. Good customer service also helps retain customers.
  1. Creating a customer rewards program. Offer rewards that help you achieve a specific business goal. You can also offer more significant benefits to customers who spend more on your products or services.
  1. Using customer data. Most businesses collect customer data, such as transaction histories, customer service interactions, and locations. This data can help you see what customers want and align with your business objectives.

Start Your Own Rewards Program

AutoAwards specializes in helping dealerships with customer retention. We’ve been collaborating with dealerships since 1991 and have a long record of success. Contact AutoAwards online or call us at 302-696-6000 to start your automotive dealership’s loyalty program.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Auto Dealership Loyalty Through Local Marketing

Why Loyalty is Important for Your Auto Dealership

It is a fact that customer loyalty is essential for success in the auto dealership business. It plays a huge role in areas such as automobile purchases. At the same time, loyalty is an area that is currently in decline in today’s dealership sector. This fact adds further importance to the need for a customer loyalty program that can help you to inspire your customers to continue returning to your auto dealership.

At AutoAwards, we are the proven auto dealership loyalty program consultants you can count on to help you build customer loyalty that you can count on at your auto dealership. We want to tell you more about why loyalty is essential for your business and its overall success.

Customer Loyalty Challenges Faced by Today’s Auto Dealers

There are several critical challenges that auto dealers face when inspiring customer loyalty. They include:

  • A decline in loyalty that continues to grow
  • Purchase cycle lengths that are increasing
  • Increased competition
  • The effects of the pandemic

The Benefits of Offering a Loyalty Rewards Program

Loyalty rewards programs benefit both the dealership and the customer. Ways that they help the customer include:

  • The accumulation of points that can be used for future purchases and services
  • Early content and event access
  • Additional incentives based around the purchase of products at specific times

The ways that your dealership benefits include:

  • The opportunity to partner with local businesses can boost marketing efforts
  • Rewards programs provide a variety of solutions that improve customer engagement
  • A way to ensure that your dealership stays at the forefront of your customer’s minds

Find Out More about Launching Your Dealership’s Local Marketing Program

You can count on our team at AutoAwards when you want to launch an auto dealership local marketing program with included loyalty rewards. We are the leading service provider for loyalty marketing for automotive industry businesses. Contact us today at (302) 696-6000 to take advantage of an informative consultation where we will discuss how we can help your dealership in its goal of building consistent customer loyalty.

We look forward to the opportunity to assist you in building the type of customer loyalty that will allow your dealership to grow and thrive.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

Auto Dealership Social Media Build Customer Retention

Using Social Media to Grow Your Auto Dealership

Customer loyalty is one of the most significant factors that determine the success of your auto dealership. One of the most effective ways to inspire customer loyalty in today’s auto dealership market is through the effective use of social media. At AutoAwards, we are the leading automotive marketing consultants. Our team would like to tell you more about how you can use social media to grow your auto dealership.

Social Media for Advertising

Social media platforms like Twitter and Facebook provide you with excellent opportunities to advertise your auto dealership. It is possible to target potential customers through demographics, interests, and locations. Social media ads help you to expand your auto dealership’s brand awareness. Many of these platforms offer the option to pay for ads that appear as regular posts.

Social Media for Content Promotion

Social media is an excellent way to promote your dealership’s content. It is common for today’s dealerships to send out email messages that offer customers discounts on services and parts. They also provide information about current new and used vehicle specials and inventory updates.

When these messages appear on social media, it enlarges the audience they can reach. Your dealership’s followers can choose to retweet and share these posts, which means that their followers and friends will see them as well.

Using Social Media to Build Customer Loyalty and Trust

Using social media can provide you with opportunities to listen to what your customers want out of an auto dealership. This can help you to build customer trust and loyalty.

Consistent Posting Is Key to the Successful Use of Social Media

One of the essential factors behind using social media to build customer loyalty is simply making sure you post consistently. You do not want to send your followers an overload of low-value messages. It is better to send a consistent amount of high-quality messaging out through your social media accounts so that your customers stay engaged with your posts.

Launch a Local Marketing Program for Your Automotive Dealership

When you choose AutoAwards, you are working with the leader among auto dealership marketing companies. Call us today at 302-696-6000 for your consultation on how we can help you launch a local marketing program for your auto dealership that includes loyalty rewards for your customers.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.

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