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Loyalty Programs for Auto Dealerships

3 Types of Loyalty Programs for Your Auto Dealership

According to some statistics, it’s easier to sell to a current consumer than to attract a new one. Also, existing customers spend twice as much as new ones. Marketers who are conscious about such statistics use loyalty programs for their businesses. A loyalty program entails rewarding those who frequently buy from your store. Through this program, companies provide their customers with coupons, unreleased products or freebies. Below are some great loyalty programs for your business.

The Simple Point System

In this program, loyal customers accumulate points every time they shop at your store. They can redeem the points for anything, including special treatment, discounts and free merchandise. To succeed with this program, you need to simplify everything about it. Customers don’t like doing complicated conversions for the sake of a reward.

Charging for VIP Benefits

Although loyalty programs are about giving to the consumer for shopping, it’s a good idea to charge a one-time fee for VIP membership. Large companies like Amazon use this type of program to enhance their customer service. The aim of this VIP program is to make shopping hassle-free for the members. So, you’re rewarding your consumers through a smooth customer experience.

Coalition Programs

This customer loyalty program requires you to partner with another firm. It can help you retain your clients as well as grow your business. Before partnering with any company, you’ll have to know what your customers need. Look for a firm that matches what you’re offering at your store. Some businesses offer great rewards through dealer branded loyalty programs, which may help you impress your consumers in the long run.

You can use many other loyalty programs for your business. The main idea is to ensure that you customers get value for frequently shopping at your store. To learn more about customer reward programs like dealer branded loyalty programs, be sure to consult Auto Awards.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Auto Loyalty Programs that Reach Millennials

How Auto Loyalty Programs Can Reach Millennials

First, Understand The Digital Marketplace

The key to creating a good automotive loyalty program is to know how the modern digital marketplace works. Today, it is increasingly shifting from the computer to the smart phone. This gives you an opportunity to build a customer base and customer loyalty through the development of apps.

Connecting with Millennials

Millennials today are almost constantly connected. They are on the computer or on their smartphones almost all the time. Knowing this, you can target them on the web through online ads and company websites. Increasingly however, more and more millennials are spending their time on their smartphones. The best way to target this group is through company apps.

How to Retain Customers With Auto Loyalty Programs

If you build an app and it nets you some additional customers, that is all good and well. How you will retain these customers that you have using your app in the future? Applications are growing at an astounding rate. They are set to double in the near future. As the number of apps on the market increases, so does competition for your customers’ time and attention.

With an increasing number of apps targeting your customers, the best way to maintain your customer base is through an automotive loyalty program. These programs reward your customers automatically just for using the app. They serve as an incentive for your customer to stay with your business or to continue using your services.

Some tips to improve customer loyalty through apps include tailoring the app experience to your customer’s preferences. They will be more likely to use and stay with an app that is easy for them to use and meets their needs. Making the app fun and easy to use is also important. Apps that are more fun and interactive tend to have more loyalty. Be sure to constantly analyze and update your app as well. As your industry evolves or the customer preference changes, you need to adapt as well.

Implementing an Auto Loyalty Program

If you have questions about the development of auto loyalty programs, you can speak to one of our Auto Awards representatives.

 

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Car Loyalty Programs Benefit Auto Dealerships

Rewards Programs Increase Car Dealership Exposure And Customer Retention

Dealerships Offer Consumer Programs Incentives To Help Consumers

When boosting their memberships in consumer loyalty programs, many car dealerships are adopting programs similar to retail box stores. These programs provide incentives to consumers and reward them for purchasing parts and services. Most of these programs are free to participate in, and give rewards toward future purchases, including auto sales and automotive repair services.

Analysis Is Proof

One marketing study’s analysis has determined that consumers using local loyalty programs are nearly twice as likely to return to a favored dealership for service if reward programs are utilized. Additionally, they tend to spend nearly twice as much as first-time customers. Coincidentally, dealerships employing loyalty programs sell as many as 15 vehicles per month more than dealerships devoid of such programs.

Loyalty Program Examples

The Nissan corporation exemplifies the efficacy in using customer loyalty programs. It has implemented what it calls the One-To-One Rewards program, which involves 80% of its dealerships. Josh Lifton, a representative of Nissan reports that over the 3.5 years this program has been in place, it has created a 4.2 million person membership, increased return customer visits exponentially, and has increased the sales numbers of the majority of its member dealerships.

Additionally, Nissan has partnered with more than 300 retailers to infuse customer incentives into buying programs. The point systems of these buying programs have provided incredible options for customers to include car buying options with their normal purchasing habits and preferences. This effort has become successful enough to be launched onto a mobile communications App interface.

Successful Auto Loyalty Programs

Other car loyalty programs include the Facebook campaign launched by Rusty Wallis in Dallas, TX. His Honda dealership regularly offers points for special events, dates, and military service. Blocks of 500 points, or more are calculated toward $25 increments subtracted from vehicle purchases and dealer car services.

Get Started With Your Auto Loyalty Rewards Program

There is calculable proof that car dealer rewards programs result in increased sales and service purchases. It is up to the individual dealer to be creative in designing programs that attract local consumers, and create the most incentives for brand recognition, market penetration, dealership exposure, and location loyalty.

Contact Auto Awards to speak with one of our marketing experts and discuss how to get started with your auto loyalty rewards program.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

CRM Software for the Automotive Industry

What Is Customer Relationship Management (CRM)?

CRM Explained:

Automotive dealers define Customer Relationship Management (CRM) in a multitude of ways. Though they have numerous strategies for implementing CRM techniques (including using CRM software for automotive industry), dealers all desire the same three results:

  1. Attract more high-quality prospects without adding costs.
  2. Sell to a greater percentage of these customers.
  3. Keep these customers loyal to the dealer’s service and sales departments.

These days, 70% of consumers say they research online as part of their purchasing decision. It makes sense, then, for dealers to leverage the Internet and social media as part of their marketing strategy. What’s the best way to do this?

Three Simple Tools

Three simple tools every dealer can use are the manufacturer’s website, the dealer’s own URL, and lead providers:

  • Manufacturer’s Website: Early in the buying process, many customers will begin gathering information on the manufacturer’s site. These leads, which are usually free to the dealer, will begin to trickle in and can be followed up over a period of months.
  • Lead Providers: Third-party lead aggregators reach potential customers you might not ordinarily have access to. With measurable, trackable performance markers, you can easily see whether your investment in these lead providers is worth the expense. By providing all the information you need to set up an appointment, these aggregators can save you and your staff time.
  •  Your Own URL: The dealer’s website not only helps sells vehicles but markets the dealership and services. Every time a customer visits your business online, that customer is made aware of all the dealer’s services; from availability, parts and services, financing, etc.

From these three simple tools, three types of traffic result: Internet, phone, and showroom. This is where CRM proves its worth and benefit to consumers and business owners.

Find and Retain More Customers with CRM

Increased traffic from the Internet and over the phone is a good excuse to have a CRM strategy (with or without CRM software). By conducting a self-assessment, business owners can determine if their dealership is losing profit opportunities created by the new leads CRM generates.

An efficient CRM strategy will help your dealership spend less on generating leads, increase gross sales and ROI, and keep a higher percentage of your customers loyal to your sales and service. Also, the spread and reach of satisfied loyal customers via word-of-mouth can bring even more leads to your business under the effective use of CRM.

Contact Auto Awards to Start Using CRM Software

Ready to get your CRM strategy started for your auto dealership? Contact Auto Awards to learn more about using CRM software in your auto dealership.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Automotive Prepaid Maintenance Programs

Is Your Maintenance Program Working as a Customer Retention Program?

How To Create A Maintenance Program To Keep Customer Loyalty

How does prepaid maintenance work to retain customers and grow automotive dealership businesses organically? Read on to how find out more about how customer-centric dealership plans can be a win-win for your business and your customers.

Auto dealers sometimes believe that it makes no difference whether the customer or the dealer pays for oil changes. Smart dealers know that prepaid maintenance works for a reason.

Attempts to sell automotive prepaid maintenance programs through the service or finance department are sometimes called a “customer retention plan.”

Selling automotive prepaid maintenance programs to new car buyers is a smart idea because about 60% of customers return to the dealership each month for maintenance. The idea behind an automotive prepaid maintenance program is to make money up front, before the services are performed. The plan increases customer retention by providing a discount on the services up front and providing the necessary maintenance for the vehicle.

Making a Difference with Automotive Prepaid Maintenance

In the prepaid maintenance model, the dealership provides routine to each customer who purchases a vehicle on a set plan. This works as a customer retention strategy for two reasons:

  1. A prepaid maintenance plan is a fully customizable program from the dealer to the customer and a way for the dealership to thank the customer for his or her purchase with a flexible program. Customers are more likely to return when they know their business is appreciated, especially in this competitive market and economy.
  2. 100% of customers who purchase vehicles from the dealer have the option to participate in a Prepaid Maintenance Plan. This provides an incentive for the customer to return to the dealership and allows the dealer to measure the true customer retention rate, rather than basing any conclusions on possible return each month to the service department.

The Prepaid Maintenance Model works by giving the dealership a strategy for attracting the customer back before he or she even drives off the lot, rather than relying them to possibly return for maintenance, they already have the next month’s plan ready to go. It’s a full self-service solution that works in evolution of the next step for the customer.

Contact Auto Awards to Discuss Prepaid Maintenance Programs

Contact Auto Awards to talk about how to get your auto dealership started with a prepaid auto maintenance program.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Automotive Loyalty Programs

The Importance of Customer Loyalty in the Automotive Industry

The main function of a business is usually met and understood to provide clientele with products and services to meet consumer demand. In addition to this basic goal, when attracting customers, it is important to ensure that they keep coming back for more.

How Does Customer Loyalty Help?

A problem business can run into is maintaining customers. This is significant, as it is almost 5 times more expensive to focus your business on drawing in customers instead of keeping current and existing customers. Companies benefit greatly from loyalty programs or programs that reward customers. These programs generate loyal customers that will spend more with a given business, offer customer feedback, visit more often, and become a source of promotion.

Automotive businesses have an even greater chance of thriving by using programs geared toward buyer retention. The greater the value of the products sold, and the greater the industry, the more tempting the consumer is to become satisfied and depend upon those rewards.

Dealers have the opportunity to truly know their clients, and an automotive loyalty program would benefit in establishing trust and a personalized touch with their clientele.

Building Customer Loyalty

A great example of an automotive loyalty program is a points-based reward system. Sellers determine how the customer can build points by doing business with them or referring customers. They would then offer rewards for gaining more points, such as oil changes, auto repairs, or even points toward the purchase of a new car.

Automotive businesses can even implement automotive loyalty programs through Auto Awards and receive monthly summaries and analytics pertaining to customer loyalty. Keeping track of customer behaviors and responses to these programs can help to determine how effective certain rewards programs are.

Building, growing, and retaining relationships with customers that love to be rewarded is one of the most important things a business could do to ensure success. Over time, creating a personalized relationship and touch points with customers helps automotive retailers differentiate from norms and competitors.

Contact Auto Awards to Create An Auto Loyalty Program

Boost your overall revenue by 5-10% with an auto loyalty program from Auto Awards. We offer several benefits and over 20 years of experience. Contact Auto Awards to discuss your auto dealership’s loyalty program details.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Automotive Prepaid Maintenance Programs

Focusing on Automotive Prepaid Maintenance Programs

One of the options that dealers give their clients is that of automotive prepaid maintenance programs. These programs are on top of warranties and other options available. This is an optional contrast or upsell, that is added to the monthly payment of a vehicle so that a variety of different components are covered to upkeep the maintenance of their vehicle.

As you look into automotive prepaid maintenance programs, you’ll find that they cover a majority of parts, and issues that are in line with the scheduled inspections and fixes that are found in the owner’s manual. It should be noted that this is not the same as an extended warranty. This helps preventative and scheduled maintenance that may not be covered by warranties, making it an ideal upgrade for many consumers.

Going Beyond Brand Maintenance Offers

There are some car manufacturers that already include this when you buy a new car. Companies like Land Rover, BMW, Jaguar, and others have this, if you buy a new car, or you buy certain models. The full scale of what their maintenance covers, however, may be different than what a dealer may offer as an additional option.

A dealership can retain its customer base, increase it, and continually make profit when a prepaid program is sold. These programs ensures a relationship between the dealer and the consumer through the service department, and that goes a long way to perhaps selling a new car, and continued loyalty.

Trading Up Vehicles

Perhaps one of the best things that can happen when dealers sell prepaid programs is that they can promote trading in cars, and selling new ones to existing customer bases. This works through 3 major elements.

Drop in Pricing

When a customer has their car checked out, or fixed, they will have a working relationship with the dealership. They will no doubt walk around, and look to see the pricing and options of cars in the showroom. They can even be given new information about trading in their cars, value drops, and perhaps even upgrade while in the store.

No Hidden Fees

One of the things that consumers complain about the most when it comes to their cars, is the cost of maintaining them. When dealers sell automotive prepaid programs, they ensure that the costs of maintaining vehicles doesn’t exponentially rise over time. The costs are fixed, and that means saving money, and cultivating a positive framework within the minds of consumers. That turns into sales down the line.

Making Life Simple

If nothing else, programs of this type can help make life simple for consumers. If they aren’t thinking about maintenance costs, breakdowns, or anything that may hinder their daily routine, they can think about other things, and eventually may want to upgrade with the dealer that has been giving them peace of mind for some time.

Above all else, it’s imperative that dealers and consumers are on the same page when it comes to prepaid maintenance. They should know exactly what is covered, what is not covered, costs, and more. That way consumers are made to feel as though they are making an educated decision, which reflects well on the dealer, for future involvement.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Brand Loyalty in the Automotive Industry

Brand Loyalty Affects the Auto Industry

Return customers are the foundation of retail, and every company must provide a reason to and for the customer to return. A customer may keep coming back for low costs, exceptional customer service or another feature to a loyalty program. One of the benefits of working with AutoAwards is we set up how to collect this information to provide more personalized customer experiences to increase loyalty. Brand loyalty is also important.

What Drives Brand Loyalty

In the survey, 75 percent believed that there would be more brand loyalty if brand commitment was encouraged and implemented to promote better strategies.

The survey found that 40 percent of the customer loyalty in the automotive industry is in their vehicle and 31 percent is associated with an emotional appeal. People like to have “their” brands, so if companies would add an emotional appeal to their excellent product, fidelity would be the result.

Emotional Connections

The primary indicators of developing an emotional connection, whether positive or negative, includes emotions such as confidence, anger or lack of anger, complacency, pride or happy. Brand loyalty is created when the automobile is originally sold, and the customer is proud and happy with their vehicle.

Brand Loyalty in the Automotive Industry

Auto owners above most other retail categories look for an overall relationship in the vehicle they choose, so, after the company has created this, it doesn’t make sense to forget about the customer after their primary sale.

Implementing discounts and special offers would draw them back to the product after the initial purchase. Customers need to feel valued and that their loyalty is rewarded. This is why AutoAwards started testing brand loyalty in the automotive industry over 20 years ago.

Benefits of Brand Loyalty

Keeping your existing customers happy and satisfied can be hard work, but your return customers should be on a solid foundation with the company. They deserve extra attention as they are the perfect audience to address.

If brands would devote more effort to their existing customer base, rather than on new sales, they would experience a committed customer following in the brand loyalty automotive industry.

Building Brand Loyalty through AutoAwards Loyalty Rewards Program

In the competitive automotive industry, establishing and nurturing brand loyalty is crucial for the success of your auto dealership. One effective way to achieve this is by implementing a loyalty rewards program from AutoAwards. Here’s how it can help you create a loyal customer base:

  • Incentivize Repeat Business –AutoAwards enables you to reward customers for their continued support and loyalty. By offering enticing incentives such as discounts, exclusive offers, and personalized rewards, you encourage customers to choose your dealership for their automotive needs time and again.
  • Personalized Customer Experience – AutoAwards allows you to tailor rewards and benefits based on individual customer preferences and behaviors. By understanding your customers’ specific needs and interests, you can create personalized experiences that make them feel valued and appreciated, fostering a deeper connection with your brand.
  • Enhance Customer Engagement –A rewards program creates a sense of engagement and involvement with your dealership. AutoAwards provides a platform to communicate with customers, update them about new offerings, and inform them of exclusive events. This regular interaction keeps your dealership at the forefront of their minds and strengthens the bond they have with your brand.
  • Encourage Referrals and Advocacy – With AutoAwards, you can incentivize customers to refer friends and family to your dealership. By rewarding both the referrer and the referred, you tap into the power of word-of-mouth marketing, leveraging satisfied customers to become brand advocates who actively promote your dealership.
  • Data-Driven Insights – AutoAwards offers valuable analytics and reporting tools that provide insights into customer behavior and preferences. By analyzing this data, you can make informed decisions to further enhance your program, refine marketing strategies, and optimize customer experiences, ultimately driving greater brand customer retention.

Implementing a loyalty rewards program from AutoAwards can be a game-changer for your auto dealership. By nurturing brand loyalty, you not only retain existing customers but also attract new ones through positive referrals. Take the leap and revolutionize your dealership’s success with AutoAwards today.

Contact AutoAwards online today or call us at 302-696-6000. Maximize customer retention and engagement with our tailored solutions.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Expert Automotive Marketing Consultants

Automotive Market Consultants Help Car Dealerships Grow and Profit

Both established and new dealerships need to be aware that marketing strategies play an important role in how they are ranked in the industry, and how their presence in the financial world will grow. Automotive marketing consultants are the surest way to incorporate proven strategies into the auto dealership business environment.

Expert Automotive Marketing Consultants

Exceptionally successful dealerships can hire an automotive marketing consultant who is versed in industry standards, as well as, modern techniques for business performance. These techniques are valuable when designing strategies for increasing profits, understanding marketing strategies, and incorporating consumer opinions into future plans.

Direct Marketing Consultant Benefits

* Immediate market shift awareness.
* Increased sales efficiency in an ever-changing market.
* Sales and commission arrangements that are future-minded.
* Improved accessibility to growing consumer markets.
* Positive dealership promotion to the public including dealership profile uniqueness.
* Widespread information distribution highlighting the customer relationships of a dealership.
* Constant local, regional, and industry-wide market analytic reports.
* Increased efficiency in all operations.

Car Dealership Consultants Have Unique Service Priorities

* Suggesting improvements to business operations that help employees and sales staff utilize time.
* Identify strong and weak points in car repair services that contribute to positive customer experiences.
* Analysis of areas where profits can be experienced after key alterations.
* Creating communication opportunities between the dealership and clients.
* Recommending changes to employee and management training protocols for increased efficiency.

Car Dealerships Can Experience Increased Profits

Both start-up and established auto dealerships can experience increased profits and greater market flexibility through consulting services. These services provide information that make connecting with modern business marketing technology and consumer resources easier, less costly, and less time consuming.

The internet provides consumers with greater knowledge of services, so it is important that a dealership has a powerful profile across all information-sharing platforms. AutoAwards’ automotive marketing consultants can assist private entrepreneurs with ways to achieve this.

Maximizing Business Performance

The key to maximizing profits and communicating a positive business profile to potential and returning consumers is through effective marketing. An automotive marketing consultant can assist with this using tools from simple training suggestions, to formal employee webinars.

These tools convey all points important to car dealerships who are future-minded and want to grow a strong market presence. Having an impeccable car dealership business profile is possible, and using the expert advice of a marketing consultant is key to understanding the demands of the modern auto market.

 

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

Automotive Loyalty Program Success in Customer Transactions

AutoAwards Announces Over $1.1 Billion In Customer Transactions

AutoAwards is excited to announce over $1.1 billion in customer transactions at our clients’ automotive dealerships. Our executive team has over 24 years of experience in the automotive industry. The business started over 23 years ago with testing an automotive loyalty program through the partnership with other automotive dealerships.

Established Automotive Loyalty Program

The program has proven to be successful with the high record of customer transactions and over 1.2 million customers. Our program is built upon the collective spending on car maintenance and service.

AutoAwards has established relationships with dealerships across the country and is seen as an innovator in the industry by creating programs that work in partnership with local merchants. Part of the rewards program experience has also been a program called “Keep It Local.”

Partnering Locally with Businesses

This program has partnered with 20-30 local businesses to provide over 200 discounts. The savings are not one-time-only coupons. They provide customers with repeat savings at the local establishments each time they go in for products or service.

AutoAwards’ Vice President of Sales & Marketing, Chandler Greene, said, “The program is a huge success for the auto dealerships and local merchants.”

Experiencing High Retention Rates

Loyalty programs established by AutoAwards have provided high service retention rates between 37-70%, Greene said. The amount of customers who activate their membership and go back to car dealerships are every 4 out of 10 customers, with 70-80% going back for service.

The rate of retention for automotive dealerships has AutoAwards and their clients excited about the increased growth and profit. The marketing consulting company has a good reputation in the industry with dealers and OEMs.

AutoAwards is offering a marketing consultation in automotive marketing to start a loyalty and rewards program. Visit https://www.autoawards.com/lets-talk/ to request a consultation.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

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