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Auto Dealership Loyalty Programs Boost Customer Retention

Dealership Loyalty Programs — A Strategy for Boosting Sales and Customer Retention Rates

Automotive customer retention is one of the most important factors that govern success for today’s dealerships. A dealership has to find ways to stand apart from its competition. Starting a branded loyalty program helps dealerships earn repeat customers.

At AutoAwards, we are the leading loyalty program consultants. We want to tell you more about how a branded dealership loyalty program can help you boost automotive customer retention at your dealership.

Customers Feel Valued When They Are Offered a Loyalty Program

Rewarding customers through a loyalty program is a proven way to make them feel that their business is valued.

Loyalty Programs Encourage Repeat Automotive Purchases

Repeat business is the primary goal of inspiring customer loyalty. Statistics show that loyalty rewards program members will spend up to 67% more than first-time buyers.

A Loyalty Program Can Help Your Brand to Stand Out

The right loyalty rewards program can be an effective way to ensure that your auto dealership brand stands out from the pack of competitors. Our team at AutoAwards specializes in helping you to develop a program that will allow you to accomplish this goal.

Loyalty Programs Bring in More Referrals

Referrals from loyal customers can make a huge difference in your goal of bringing in new ones. Your loyal rewards program members are one of your most powerful forms of advertising when you inspire them with compelling incentives.

Loyalty Program Members Tend to Spend More

Loyalty program members feel that they are saving money by joining, but the reality is that they will spend more at your dealership than non-members.

You Will Gain Valuable Customer Insights That Are Actionable

The ability to more accurately track customer behavior is a huge benefit your dealership enjoys when you add a loyalty rewards program.

Loyalty Programs Help You Retain Your Dealership’s Best Customers

Keeping your best customers coming back for further services and vehicle purchases is vital to the growth of your dealership, and it is another area where loyalty programs help out.

A Loyalty Program Can Help to Bring Back Lost Customers

A loyalty rewards program can also give customers that you have lost a reason to return by rewarding them for staying with your business. Whether you’re looking to reduce customer churn or increase customer retention, a loyalty program is the answer.

Learn About How AutoAwards Can Help You Launch a Local Marketing Program

Reach out to our team at AutoAwards today to speak with one of our loyalty program consultants about how we can help you launch your local marketing program for your dealership, including loyalty rewards. You can reach out to us by messaging us online, or you can give us a call at 302-696-6000 to take advantage of your consultation with one of our auto dealership loyalty program experts.

SEM Admin

Auto Dealership Loyalty Program Builds Customer Retention

7 Ways to Improve Your Dealership Loyalty Program

Auto dealership customer loyalty programs give dealerships a reliable way to create brand value and gain customer trust. The best automotive rewards program includes online and offline methods for customer attraction. Combining online and offline techniques makes it easier to strengthen your brand and expand your reach.

Here are seven things you can do to create an even more effective dealership rewards program.

  1. Build a Connection with Your Customer Base

Loyalty programs boost sales and keep customers interested in your brand. The incentives you offer will build an emotional connection with customers. But also, incentives encourage customers to do repeat business with you.

  1. Pay Attention to Repeat Customers

Maintaining a repeat customer costs less than attracting a new customer. Current customers try new products and spend more money per purchase than new customers. New customers are great, but retaining current customers provides long-term value.

  1. Encourage Current Customers to Bring New Customers

 Loyal customers are a great marketing tool. They are potent allies because most people trust word-of-mouth reviews over advertisements. And when a positive review comes from a friend or family member, a person is more likely to trust that review.

  1. Learn More About Your Customers

Loyalty programs are mainly to benefit your customers. But you should also make sure your program helps your business as well. Use the data you gather from your CRM software system combined with a loyalty rewards program to see how your customers think and behave. The information gives you insight into improving your customer loyalty program and brand.

  1. Show Customers How Much You Value Them

Customers will feel valued if you regularly offer new benefits and rewards. A rewards program works even better when your rewards meet the needs and wants of your customers. They’ll know you pay attention to their actions and understand how to serve their automotive needs better.

  1. Create a Bond with Employees

Teach your employees how the rewards program benefits customers and the business. Employees will feel encouraged to share information about the program and spread the word among their friends and family. You can even reward employees for enrolling customers.

  1. Make an Effort to Communicate with Customers

 Customers will remain interested as long as the incentives are good. However, you can also use the rewards program to communicate with your customers actively. You could include communications through email, social media, and your website to interact.

Create a Better Rewards Program

 AutoAwards can help your dealership prosper with a rewards program. We’ve been successfully working with dealerships since 1991. Contact us online to discuss your rewards program or call 302-696-6000.

SEM Admin

Auto Dealership Customer Retention Strategies and Programs

A Look at Customer Retention Strategies for Auto Dealerships

Customer retention is a topic of significant importance for your automotive dealership. It is essential to understand which ones represent the most critical risk of going elsewhere within your goal of retaining your loyal customers. Effectively leveraging the knowledge of your customers that you have accumulated in your CRM software can make a massive difference in these efforts.

Our dealership customer retention specialists at AutoAwards can help you ensure that your customers stay loyal and return for future purchases and services. The following information looks at customer retention and practical strategies that your dealership can utilize to succeed in this crucial area.

Customer Retention Strategy Stages

Financial Incentives

Financial incentives are critical factors to consider within the topic of customer retention. These financial incentives can be a powerful tool for helping you to retain customers. You can combine them with other effective strategies to succeed in the long run.

Social Incentives

The addition of social incentives can significantly impact customer retention for auto dealerships. One example includes finding ways to make customers feel appreciated and not simply nameless faces.

Finding ways to effectively communicate with your customer base is essential to retaining it.

Dealership Retention Strategies That Work

  • Understand How to Segment Your Audience – Understanding your audience’s key demographics is key to succeeding in your customer retention efforts. One factor to consider is to understand your audience’s likes and dislikes.

  • Build a Positive Brand Image – You must find ways to establish your brand as a name that customers can commit to when choosing an auto dealership. Customer retention happens with trust, and a branded loyalty program helps build repeat relationships. This process starts with ensuring that you are offering high-quality products and services.

  • Consistently Offer Superior Customer Service – Ensuring that your dealership is synonymous with a superior level of customers service is always at the heart of your efforts to retain customers.

  • Prioritize Personalization – Finding ways to offer your customers personalized services is another crucial strategy for your retention efforts. One way to provide customization is to listen to what they say and find ways to offer personalized touch options.

AutoAwards Offers Industry-Leading Automotive Customer Retention Programs

At AutoAwards, we specialize in automotive customer retention programs. You can reach out to us online or by calling 302-696-6000 to get your consultation to launch your local marketing loyalty rewards program. Our team looks forward to helping you to achieve your goals in the area of customer retention.

SEM Admin

Auto Dealership Customer Loyalty Tips for Local Marketing Program

4 Essential Tips for Building Auto Dealership Customer Loyalty

Customer retention is a crucial factor in success in the automotive dealership industry. Statistics show that it is around 15% easier to make a successful sale to an existing customer than a new one. Our team at AutoAwards wants to tell you more about car brand loyalty and how you can build it at your dealership using car dealer loyalty programs. These are four essential tips for building auto dealership customer loyalty.

How to Create Loyal Customers

At the heart of building customer loyalty is the concept of constructing stable relationships between your dealership and your customers. Current statistics suggest that only 45% of automotive customers remain loyal to the service department where they bought their car within the first two years.

Finding ways to boost this percentage at your automotive dealership can make a big difference in your overall bottom line. The following four tips will help you accomplish this.

  1. Give Customers a Reason to Return

Giving customers a reason to return is key to long-term loyalty. Try offering them rewards such as complimentary maintenance gifts that will help to establish a loyal relationship. The relationship develops due to ongoing interactions when they come in for vehicle maintenance.

  1. Maintain Good Communication with Customers

Effective communication is another key to building customer loyalty. Stay in touch regarding after-sale car care but focus on potential new sales.

  1. The Importance of Memorable In-Person Interactions

In-person interactions are another opportunity to make an impression on a customer that will inspire loyalty. These in-person experiences need to deliver a customer experience that is memorable and full of positives.

  1. Make the Customer Experience Feel Exclusive

Offering incentives and benefits that feel exclusivity is another way to keep customers returning to your dealership. Loyalty programs that provide real benefits such as a special service offer and rebates effectively accomplish this goal.

Find Out How We Can Help You Launch Your Local Marketing Program Today

At AutoAwards, we lead the industry in car dealer loyalty programs. Our team is ready to help you launch your local marketing program with loyalty rewards included. Today is the perfect time to get started on building customer loyalty at your automotive dealership. Working with our team is a proven way to boost your revenue by as much as 5 to 10%.

Contact us today to get the process of launching your local marketing program started for you! Call us today at 302-696-6000 for your consultation.

SEM Admin

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