Once a customer drives off the car lot in their new automobile, getting the customer to come back for regular maintenance can sometimes be a challenge for auto dealerships. With sluggish auto sales taking hold for the first time since 2009, dealership customer retention is more paramount than ever. Studies suggest that customers who maintain … Continue reading How to Improve Car Dealership Sales with Customer Retention
One of the more fascinating aspects of an automotive dealership loyalty program is the variety of available benefits through partnerships. Loyalty program members can enjoy incentives such as tickets to a sports event, dinner at a local restaurant, and car service discounts. Customer Loyalty is Crucial to Any Business Consumer loyalty is among the most … Continue reading How Loyalty in the Local Community Boosts Your Auto Dealership Revenue
Auto dealerships have ongoing marketing and promotion campaigns. But they can often be ineffective. Hiring an automotive marketing consultant provides an outside perspective to your business that can boost your revenue. If your auto dealership needs new, practical approaches to boost customer retention, gain new customers, and keep loyalty going, then read below. Here are … Continue reading 5 Reasons to Hire an Automotive Marketing Consultant for Your Dealership
A recent survey conducted by DME Automotive demonstrated that most consumers are more likely to continue to bring their vehicles to the dealership where they purchased them for maintenance if they receive the option to sign up for a prepaid maintenance program. At AutoAwards, we are the industry leader in helping today’s auto dealerships to … Continue reading 3 Reasons to Launch a Prepaid Maintenance Program
As national sales level out, decline, and competition grows, your existing clientele becomes ever more vital to your dealership. A car dealership loyalty program is a marketing strategy that keeps customers coming to you for services. Beyond just pulling in new clients, programs also keep your existing clientele around to boost revenue. While the specifics … Continue reading What Makes a Car Dealership Loyalty Program Successful?
When you want your customers to stick with your dealership long-term, automotive customer loyalty programs are the way to do it. Not only will your customers come back to you for necessary service and even subsequent vehicle purchases, but loyalty programs are an excellent way to maintain long-term cash flow. Why Offer Loyalty Programs? Research … Continue reading How to Include Prepaid Maintenance in Your Car Loyalty Program
During an average day, a large percentage of potential customers access a variety of online platforms and channels using multiple devices. Today’s consumers continuously engage with these different marketing channels. Auto dealerships can take advantage of this fact to build an effective automotive dealership CRM by adding cross-channels to their marketing and advertising efforts. It … Continue reading Effective Cross-Platform Marketing Builds Effective Auto Dealership CRM
Effective customer retention is one of the biggest challenges faced by today’s auto dealership businesses. It is particularly problematic in an industry that already faces issues related to a purchase frequency that is low compared to other sectors. The lack of purchase frequency causes a lack of customer data and regular touchpoints between a dealership … Continue reading 3 Ways a Loyalty Program Overcomes Customer Retention Challenges