Even though marketing is consistently changing, email marketing is on the rise. Numerous business owners utilize email marketing because it works. Being able to connect with someone in their inbox via email is a great way to have them view the inventory of the company right then. Email marketing is also more personal and customizable … Continue reading Email Marketing Helps Automotive Dealers Close More Sales
According to a global survey, it is believed that by 2030 around 30%-50% of car dealerships will no longer be open. This huge number is enough to make any car dealership owner want to increase their customer retention rates. One of the best ways is to increase customer loyalty. But why is customer loyalty so … Continue reading Increase Customer Loyalty with a Prepaid Vehicle Maintenance Program
Buyers go through a process before buying. The process is predictable from many studies and analytical data on how a customer buys, whether it is a low- or high-priced product. Understanding the buying process and setting up targeted eCommunications to prospective and existing customers will grow your business. The decision-making process that most buyers go … Continue reading How to Reach Your Prospective Customers when They’re Looking for Answers
Acquiring new customers can be expensive for auto dealerships. When compared to selling to existing customers, it can cost your business 5-25x more finding new customers. This highlights the importance of customer loyalty. Existing customers also just spend more than new ones. In a recent survey, it’s been shown that existing customers spend 67% more … Continue reading Why is Loyalty Important for a Car Dealership?
How do I start a loyalty program at my dealership? What can a loyalty program do for my dealership? Have a loyalty question you would like answered? Simply click below to ask Jon Greene a question. Want to learn more? Click below!
Implementing a rewards program can be intimidating. And some question how a rewards program outside of a manufacturer provided program would work, and why it would be needed. Programs provided by manufacturers are created to brand the manufacturer, and any dealership that sells that brand has access to it. This creates no differentiator for … Continue reading Brand Your Dealership With A Customized Rewards Program
Auto dealerships benefit from social media every day. If you’re not sure how to get started, we’ve put together a list of what’s working now on social media channels. 1. Influencer marketing reaches new audiences Social media influencers are important to expand auto dealerships. Begin by researching social media sites for influencers in your local … Continue reading 5 Ways Auto Dealerships Use Social Media to Reach Prospective Clients
AutoAwards, provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called Loyalty Matters. The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers. In the first episode, Jon Greene, Vice President … Continue reading AutoAwards Announces Loyalty Matters Video Series For Automotive Dealerships
