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Customer Retention through Satisfaction
09.07.2016

Automotive customer retention personalization strategies

Personalization Boosts Customer Retention and Satisfaction “For an automotive manufacturer, there are some folks that may want to buy a high-end car and some folks that may want to buy a low-end car. So why message a high-end car to someone who can’t afford it? It’s all about waste. So we’re moving into a world … Continue reading Automotive customer retention personalization strategies

Brand loyalty programs
09.07.2016

Automotive industry marketing experts share loyalty info

Loyalty Programs: a Must in 2016 “Every activation, tactic, and campaign at every consumer touchpoint is either building brand loyalty or eroding it. Consumers rarely, if ever, feel completely neutral and, if they do, that too is not a good thing.” (Retail Loyalty) The world has gotten to be a more competitive place as consumers … Continue reading Automotive industry marketing experts share loyalty info

Automotive marketing agency
09.07.2016

The right automotive marketing agency: make the best choice

Choosing an Automotive Marketing Agency When it comes to developing a marketing strategy for your dealership, you have plenty of questions, such as: How do you know if your marketing program is the best one to get customers to choose you over your competitor? What strategies should you implement to make sure you are getting … Continue reading The right automotive marketing agency: make the best choice

Auto Dealership Email Marketing Consultants
08.24.2016

Incorporate email into your automotive digital marketing

Benefits of Email Marketing Supercharged in Era of Mobile In 1978, the first-ever email marketing message was broadcast to 400 people. Gary Thuerk, a Digital Equipment Corp. (DEC) marketing manager, sent that email promoting DEC machines, an effort resulting in $13 million worth of sales. So, from the very beginning, email marketing = effective marketing. … Continue reading Incorporate email into your automotive digital marketing

Email marketing evolution
08.24.2016

Boost dealer loyalty with targeted transactional marketing

Evolution of the Power of Email Marketing Remember the days before email marketing? When direct mail and telemarketing were the best options to reach the widest demographic in a specific geographic region? That began to change about 45 years ago when Raymond Tomlinson sent the world’s first email, and now 4 billion email accounts will … Continue reading Boost dealer loyalty with targeted transactional marketing

Power of gift cards
08.24.2016

Discover another key component to building auto loyalty

Gift Cards: the Universal Gift, Ideal to Build Auto Loyalty “Whether you are buying a gift card from someone’s favorite clothing store or giving free downloads from iTunes to the music lover in your life, gift cards guarantee that people will love what you give them.” (WiseBread.com) Nothing can make someone’s day quite like receiving … Continue reading Discover another key component to building auto loyalty

Magic of 1991
08.24.2016

AutoAwards begins automotive digital marketing in 1991

Important Events of 1991 Ah sweet nostalgia . . . The year was 1991. A gallon of gas was only $1.12 and a pound of bacon cost $1.95. A dozen eggs? 85 cents! Bryan Adams was singing (Everything I do) I Do it For You on the radio while Bette Midler belted From a Distance … Continue reading AutoAwards begins automotive digital marketing in 1991

AutoAwards Brand Engagement for Auto Dealerships
07.26.2016

Boost engagement w/ automotive loyalty program/CRM software

Customer Engagement and Loyalty When you hear the word “engagement,” different things can come to mind: a commitment to attend a special gathering, or that exciting stage when a couple plans for a life together, or the connection one has with an idea, person or event. The word also has real implications for the future … Continue reading Boost engagement w/ automotive loyalty program/CRM software

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