Many product providers focus their marketing campaigns around dealership customer retention. They seldom provide specific reporting, or incorporate strategies to bring customers back to the dealer. The most important aspect is bringing customers back to the store several a year during their cycle of ownership. This standard is met by PPM, or prepaid maintenance programs. … Continue reading Use Prepaid Maintenance Programs to Retain Customers (For Automotive Dealerships)
Customer Retention with Subscription/Lease Programs Consumers can now swap cars with a subscription service, and dealers can become a part of this trend to offer a lease program. This is an important part of customer retention and brand loyalty in the automotive industry. For customers who enjoy the latest vehicle, they can swap cars every … Continue reading The Basics Of Customer Retention For Dealerships
A customer loyalty program could be just what your dealership needs to compete in a competitive industry. One of our marketing professionals for the automotive industry can help. Our dealership loyalty programs have been an effective method in dealership growth because of the loyalty customers show to local automotive dealerships. 1. Consumers Want Flexibility In … Continue reading Upcoming Trends That Can Influence Your Auto Dealership Marketing Strategy
In the last few decades, technology has changed the way business is done in many industries and the automotive sector is no exception. Car dealers were required to change how they do business and interact with their customers. Customer relationship management (CRM) software is now commonly used. In fact, CRM software for automotive industry can … Continue reading 5 Ways Automotive CRM Software Can Grow Your Dealership
We are all aware that the expense of gaining a new client is steeper than retaining an existing one- it is almost five times higher. This significant statistic demonstrates the essence of maintaining a long-term client. A loyal client is a regular visitor, spends more often than other buyers, and provides great reviews and feedback … Continue reading How Using Loyalty Offers Grows Your Vehicle Dealership
Providing excellent customer service is crucial to building customer loyalty. This can be achieved by creating a connection with each customer that is genuinely meaningful to them. Automated messages, when done right, can be used to build and improve on customer loyalty. Here’s how it’s done: Create Personalized Marketing Campaigns Automotive marketing consultants always stress … Continue reading How Dealerships Can Build Better Relationships With Their Customers
Okay, so you’ve got great advertising and marketing, a catchy commercial, and that big holiday sale coming up. But will these impressive ads, which are enticing to new customers, have the same effect on your current client base? Loyal, life-long customers truly keep your business going. This is why it is important to evaluate your … Continue reading 2 Tips to Keep Your Current Client Base Engaged
Dealerships with customized loyalty platforms continue to see incremental sales growth as AutoAwards’ dealership clients reach 1.1 billion dollars in customer pay sales, see a 16% increase in customer pay sales and welcom their 2.2 millionth member associate in August.