Build Automotive Brand Loyalty through Customization Customization elevates customer loyalty and encourages ongoing engagement with your brand. By offering increasingly personalized products to consumers, businesses big and small are discovering that customizing services and merchandise is a pathway to longevity and success in the marketplace. Here are specific examples from other industries. “Product customization helps … Continue reading Customized dealer rewards programs benefit your dealership
Personalization Boosts Customer Retention and Satisfaction “For an automotive manufacturer, there are some folks that may want to buy a high-end car and some folks that may want to buy a low-end car. So why message a high-end car to someone who can’t afford it? It’s all about waste. So we’re moving into a world … Continue reading Automotive customer retention personalization strategies
Loyalty Programs: a Must in 2016 “Every activation, tactic, and campaign at every consumer touchpoint is either building brand loyalty or eroding it. Consumers rarely, if ever, feel completely neutral and, if they do, that too is not a good thing.” (Retail Loyalty) The world has gotten to be a more competitive place as consumers … Continue reading Automotive industry marketing experts share loyalty info
Choosing an Automotive Marketing Agency When it comes to developing a marketing strategy for your dealership, you have plenty of questions, such as: How do you know if your marketing program is the best one to get customers to choose you over your competitor? What strategies should you implement to make sure you are getting … Continue reading The right automotive marketing agency: make the best choice
Benefits of Email Marketing Supercharged in Era of Mobile In 1978, the first-ever email marketing message was broadcast to 400 people. Gary Thuerk, a Digital Equipment Corp. (DEC) marketing manager, sent that email promoting DEC machines, an effort resulting in $13 million worth of sales. So, from the very beginning, email marketing = effective marketing. … Continue reading Incorporate email into your automotive digital marketing
Evolution of the Power of Email Marketing Remember the days before email marketing? When direct mail and telemarketing were the best options to reach the widest demographic in a specific geographic region? That began to change about 45 years ago when Raymond Tomlinson sent the world’s first email, and now 4 billion email accounts will … Continue reading Boost dealer loyalty with targeted transactional marketing
Gift Cards: the Universal Gift, Ideal to Build Auto Loyalty “Whether you are buying a gift card from someone’s favorite clothing store or giving free downloads from iTunes to the music lover in your life, gift cards guarantee that people will love what you give them.” (WiseBread.com) Nothing can make someone’s day quite like receiving … Continue reading Discover another key component to building auto loyalty
Important Events of 1991 Ah sweet nostalgia . . . The year was 1991. A gallon of gas was only $1.12 and a pound of bacon cost $1.95. A dozen eggs? 85 cents! Bryan Adams was singing (Everything I do) I Do it For You on the radio while Bette Midler belted From a Distance … Continue reading AutoAwards begins automotive digital marketing in 1991
