Automotive Marketing Consultants Help You Fuel Dealership Recognition Local marketing can truly fuel your dealership to the next level. But how exactly do you kick-start your marketing efforts within the local community? Check out the simple tips below to help you strategize. Recognize your strengths. As a local business, you have distinct advantages over more … Continue reading Kickstart local dealer loyalty with effective strategies
Your Automotive Marketing Consultant Shares Niche Marketing Tips “Niche players share a common set of traits. These include a deep understanding of their customers and their customers’ needs and the ability to stay engaged with those customers.” (Entrepreneur) We decided to blog about niche marketing this month for two reasons. First, it’s important that, when … Continue reading Power of niche marketing for the automotive industry
Niche Marketing for the Automotive Industry: Drive Past Your Competition This may sound obvious, but it’s important that you spend your time, energy and resources marketing to your laser-targeted audience. So, the more you know about your audience, the more you will pass by your competitors. And, the best place to learn more about your … Continue reading Drive past competition with our automotive marketing company
Build Automotive Brand Loyalty through Customization Customization elevates customer loyalty and encourages ongoing engagement with your brand. By offering increasingly personalized products to consumers, businesses big and small are discovering that customizing services and merchandise is a pathway to longevity and success in the marketplace. Here are specific examples from other industries. “Product customization helps … Continue reading Customized dealer rewards programs benefit your dealership
Personalization Boosts Customer Retention and Satisfaction “For an automotive manufacturer, there are some folks that may want to buy a high-end car and some folks that may want to buy a low-end car. So why message a high-end car to someone who can’t afford it? It’s all about waste. So we’re moving into a world … Continue reading Automotive customer retention personalization strategies
Loyalty Programs: a Must in 2016 “Every activation, tactic, and campaign at every consumer touchpoint is either building brand loyalty or eroding it. Consumers rarely, if ever, feel completely neutral and, if they do, that too is not a good thing.” (Retail Loyalty) The world has gotten to be a more competitive place as consumers … Continue reading Automotive industry marketing experts share loyalty info
Choosing an Automotive Marketing Agency When it comes to developing a marketing strategy for your dealership, you have plenty of questions, such as: How do you know if your marketing program is the best one to get customers to choose you over your competitor? What strategies should you implement to make sure you are getting … Continue reading The right automotive marketing agency: make the best choice
Benefits of Email Marketing Supercharged in Era of Mobile In 1978, the first-ever email marketing message was broadcast to 400 people. Gary Thuerk, a Digital Equipment Corp. (DEC) marketing manager, sent that email promoting DEC machines, an effort resulting in $13 million worth of sales. So, from the very beginning, email marketing = effective marketing. … Continue reading Incorporate email into your automotive digital marketing
