Importance of Being Proactive (in Vehicle Maintenance and in Life!) FranklinCovey is well known, worldwide, for its leadership development program titled 7 Habits of Highly Effective People. When asked if any one of these habits was the most important, the FranklinCovey blogger points out that they are all important, creating an “inter-connected whole or a … Continue reading Habit of being proactive: vehicle maintenance plans and more
Selling Automotive Prepaid Maintenance Programs to Customers When you get new team members at your dealership, a key focus becomes their training. Here are some tips to share to help them sell prepaid vehicle maintenance plans. Prepaid Maintenance versus Extended Warranties First, make sure your new employees clearly understand the differences between a prepaid maintenance … Continue reading Prepaid vehicle maintenance plans: sales tips for your team
Benefits of Prepaid Vehicle Maintenance Plans for Your Customers Although no two prepaid vehicle maintenance plans are exactly alike, they all tend to have certain benefits in common. The first one will be important for budget-conscious customers of your dealership: the costs of maintenance are locked in. This helps to prevent unpleasant jolts to the … Continue reading Communicating automotive prepaid maintenance programs
Importance of Customer Loyalty: Mind-blowing Statistics In February 2016, Social Annex collected dozens of incredible statistics. Some show the value of customer retention (7 statistics); others focus on how customers view loyalty programs (32 statistics); or how marketers view them (5 statistics). Customer Retention Although it has long been known that having long-term customers is … Continue reading Benefits of loyalty programs for dealer loyalty growth
Value of Automotive Loyalty Programs: Looking at Research Independent research has repeatedly shown the value of loyalty programs – and, for a quick visual, take a look at MarketingProfs.com’s infographic. Highlights include: 75 percent of companies in the United States with a loyalty program generate a positive ROI 83 percent of customers agree that loyalty … Continue reading Automotive loyalty programs deepen customer relationships
Create Auto Loyalty Momentum: the Story of Brand Evangelism Evangelists are people who passionately believe in a message and enthusiastically share it with other people. For success, it’s crucial that your dealership has evangelists promoting your brand – both within your company and outside of it, the latter being extremely satisfied customers. Desk.com calls step … Continue reading Increase auto loyalty through effective brand evangelism
Q&A With Jonathan Greene Jon Greene is Vice President of Operations for NuCar Consulting. For the past 14 years, Jonathan has been working directly with auto dealers throughout North America to design, build and launch the most creative loyalty programs in our industry. He has personally delivered over 4,000 automotive customer loyalty seminars to dealer … Continue reading Insider’s Look: A Loyalty Expert’s Point of View
As we sit and ponder the most important topic in our industry today, it begs the question for all dealers to ask themselves, “What is the magic formula to keep our customers loyal?” Today, our customers expect more value, better service and to be treated like never before. This is not just the case in … Continue reading Key Factors of a Successful Automotive Rewards Program
