Automotive Customer Retention: Lessons Learned from Watching Basketball If you’re a basketball fan, then you’ve had plenty of exciting action to watch during the NBA playoffs – and, if you think about it, successful teams have certain facets in common: they have knowledge of other people involved, they create a solid plan involving the entire … Continue reading What a sport has in common w/ dealership customer retention
Five Straightforward Ways to Achieve Dealership Customer Retention The goal is to retain customers – and the best way to do that is to know their wants and needs by heart. Here are five key strategies. Target a Very Specific Audience After you’ve targeted a niche audience – and your dealership will likely have multiple … Continue reading Automotive customer retention strategies that really work
Mind-blowing Automotive Marketing Consultant Numbers For 25 years, AutoAwards by Nucar Consulting has been widely recognized as a leader in creating automotive marketing solutions for dealerships – and we thought we’d share some crazy statistics about our influence so far. First, there has been a 1 BILLION dollar spend with our programs in dealerships to … Continue reading Numbers prove our automotive marketing solution success!
Importance of Being Proactive (in Vehicle Maintenance and in Life!) FranklinCovey is well known, worldwide, for its leadership development program titled 7 Habits of Highly Effective People. When asked if any one of these habits was the most important, the FranklinCovey blogger points out that they are all important, creating an “inter-connected whole or a … Continue reading Habit of being proactive: vehicle maintenance plans and more
Selling Automotive Prepaid Maintenance Programs to Customers When you get new team members at your dealership, a key focus becomes their training. Here are some tips to share to help them sell prepaid vehicle maintenance plans. Prepaid Maintenance versus Extended Warranties First, make sure your new employees clearly understand the differences between a prepaid maintenance … Continue reading Prepaid vehicle maintenance plans: sales tips for your team
Benefits of Prepaid Vehicle Maintenance Plans for Your Customers Although no two prepaid vehicle maintenance plans are exactly alike, they all tend to have certain benefits in common. The first one will be important for budget-conscious customers of your dealership: the costs of maintenance are locked in. This helps to prevent unpleasant jolts to the … Continue reading Communicating automotive prepaid maintenance programs
Importance of Customer Loyalty: Mind-blowing Statistics In February 2016, Social Annex collected dozens of incredible statistics. Some show the value of customer retention (7 statistics); others focus on how customers view loyalty programs (32 statistics); or how marketers view them (5 statistics). Customer Retention Although it has long been known that having long-term customers is … Continue reading Benefits of loyalty programs for dealer loyalty growth
Value of Automotive Loyalty Programs: Looking at Research Independent research has repeatedly shown the value of loyalty programs – and, for a quick visual, take a look at MarketingProfs.com’s infographic. Highlights include: 75 percent of companies in the United States with a loyalty program generate a positive ROI 83 percent of customers agree that loyalty … Continue reading Automotive loyalty programs deepen customer relationships
