Boost engagement w/ automotive loyalty program/CRM software - AutoAwards
AutoAwards Brand Engagement for Auto Dealerships

Boost engagement w/ automotive loyalty program/CRM software

Customer Engagement and Loyalty

When you hear the word “engagement,” different things can come to mind: a commitment to attend a special gathering, or that exciting stage when a couple plans for a life together, or the connection one has with an idea, person or event.

The word also has real implications for the future success of your business. A mammoth study by Rosetta Consulting in 2014 reveals that, the more engaged your customers are, the more likely they are to continue to choose your brand. Let’s take a look at some examples where the principle of engagement reigns supreme.

Welcome to the Wonderful World of Disney! Have you visited? Even if you haven’t, you can be sure someone in your circle of family and friends has. In fact, 70% of Americans have visited Disney. Given the cost and travel involved, this statistic is amazing. But, consider an even more impressive fact: virtually every single American has been to Disney by way of movies, music, TV shows and assorted merchandise, and the company successfully transitions their customers from one purchase to another. The love goes on and on!

Not surprisingly, their clientele have a visceral emotional connection with the brand. Walt Disney wanted his customers to feel that way, and insisted that the theme park be developed with the idea of welcoming people into the Magic Kingdom as “guests.” Hospitality is the premiere commodity, and it works!

In December of 2013, Amazon sold an average of 426 items per second in the run up to Christmas, and has mastered the art of creating a relevant, ongoing conversation with customers. With precision, Amazon tracks the browsing history, purchasing history and product ratings of its customers. Amazon utilizes this information to recommend products that anticipate the needs of its clientele. Each interaction is a launching pad for the next event. The company has established itself to its consumer base as efficient, reliable and customer-focused.

If you want to see solid evidence of Apple’s highly engaged customer base, ask anyone under 25. This group will wax eloquently as they show you all the cool features, and talk about how their iPhone is efficient, easy to use, and of high quality. Apple has more than just customers. They have supporters who are happy to continue their relationship with this titan of technology. In 2012, when the iPhone 5 was on the brink of release, over 1,400 customers waited anxiously outside Apple’s flagship store, barely able to contain their enthusiasm.

Apple has the kind of faithful consumer base that everyone dreams of. But how do you make the dream a reality for your business? Does that mean endless hours of surveys and interviews?  Do you have to be a technology wizard to gain and maintain engaged customers?

Automotive Loyalty Program and CRM Software to the Rescue

Good business is about understanding the wants and needs of your customers, and then building relationships. AutoAwards provides the first with our proprietary automotive CRM software; the second, with our top quality automotive loyalty program.

We can assist you by providing real time data reporting, benchmarking, goal assessment and complete turn-key support. The flexibility of our technology enables you to offer memorable and branded experiences that keep customers engaged with your company and increase their spend.

With our automotive loyalty program, you can build unparalleled customer loyalty and give your clients opportunities to earn rewards based on customized program parameters that mesh with their distinct needs. By rewarding your best customers for their loyalty, you create a long-term relationship with consumers who are engaged with your brand, and happy to buy from you. Keep your customers engaged throughout the life cycle! Contact us online about our automotive CRM software and loyalty program or call 302-696-6000.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

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