Brand Loyalty Affects the Auto Industry
Return customers are the foundation of retail, and every company must provide a reason to and for the customer to return. A customer may keep coming back for low costs, exceptional customer service or another feature to a loyalty program. One of the benefits of working with AutoAwards is we set up how to collect this information to provide more personalized customer experiences to increase loyalty. Brand loyalty is also important.
What Drives Brand Loyalty
In the survey, 75 percent believed that there would be more brand loyalty if brand commitment was encouraged and implemented to promote better strategies.
The survey found that 40 percent of the customer loyalty in the automotive industry is in their vehicle and 31 percent is associated with an emotional appeal. People like to have “their” brands, so if companies would add an emotional appeal to their excellent product, fidelity would be the result.
The primary indicators of developing an emotional connection, whether positive or negative, includes emotions such as confidence, anger or lack of anger, complacency, pride or happy. Brand loyalty is created when the automobile is originally sold, and the customer is proud and happy with their vehicle.
Brand Loyalty in the Automotive Industry
Auto owners above most other retail categories look for an overall relationship in the vehicle they choose, so, after the company has created this, it doesn’t make sense to forget about the customer after their primary sale.
Implementing discounts and special offers would draw them back to the product after the initial purchase. Customers need to feel valued and that their loyalty is rewarded. This is why AutoAwards started testing brand loyalty in the automotive industry over 20 years ago.
Benefits of Brand Loyalty
Keeping your existing customers happy and satisfied can be hard work, but your return customers should be on a solid foundation with the company. They deserve extra attention as they are the perfect audience to address.
If brands would devote more effort to their existing customer base, rather than on new sales, they would experience a committed customer following in the brand loyalty automotive industry.
Building Brand Loyalty through AutoAwards Loyalty Rewards Program
In the competitive automotive industry, establishing and nurturing brand loyalty is crucial for the success of your auto dealership. One effective way to achieve this is by implementing a loyalty rewards program from AutoAwards. Here’s how it can help you create a loyal customer base:
- Incentivize Repeat Business –AutoAwards enables you to reward customers for their continued support and loyalty. By offering enticing incentives such as discounts, exclusive offers, and personalized rewards, you encourage customers to choose your dealership for their automotive needs time and again.
- Personalized Customer Experience – AutoAwards allows you to tailor rewards and benefits based on individual customer preferences and behaviors. By understanding your customers’ specific needs and interests, you can create personalized experiences that make them feel valued and appreciated, fostering a deeper connection with your brand.
- Enhance Customer Engagement –A rewards program creates a sense of engagement and involvement with your dealership. AutoAwards provides a platform to communicate with customers, update them about new offerings, and inform them of exclusive events. This regular interaction keeps your dealership at the forefront of their minds and strengthens the bond they have with your brand.
- Encourage Referrals and Advocacy – With AutoAwards, you can incentivize customers to refer friends and family to your dealership. By rewarding both the referrer and the referred, you tap into the power of word-of-mouth marketing, leveraging satisfied customers to become brand advocates who actively promote your dealership.
- Data-Driven Insights – AutoAwards offers valuable analytics and reporting tools that provide insights into customer behavior and preferences. By analyzing this data, you can make informed decisions to further enhance your program, refine marketing strategies, and optimize customer experiences, ultimately driving greater brand customer retention.
Implementing a loyalty rewards program from AutoAwards can be a game-changer for your auto dealership. By nurturing brand loyalty, you not only retain existing customers but also attract new ones through positive referrals. Take the leap and revolutionize your dealership’s success with AutoAwards today.
Contact AutoAwards online today or call us at 302-696-6000. Maximize customer retention and engagement with our tailored solutions.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.