Create Brand Loyalists with Loyalty Rewards And Customer Retention
Everyone has that one company, local spot, or brand they enjoy. It could be the local coffee shop or local car shop, or a retail store. This type of commitment will make it very difficult for a competitive brand to change the mind of that consumer. When a customer is loyal and dedicated to one type of brand, they are more than willing to refer friends and family to the business. That’s why automotive dealership customer retention is necessary. You must always remind them you are there.
Brand Loyalists are Real
So what is a brand loyalist? This type of individual should be easy to figure out. They are the core of the business and offer an unwavering form of loyalty that can directly impact the brand in a positive way. For example, if someone introduced their relative to a specific brand and they use it often, then you are more likely to use the same brand during adulthood after exposure to it from your relative.
One of the ways that most people are more likely to change their minds because of discounts and savvy opportunities that align with their values. However, a loyalist has a deep regard for the business and is more concerned about their relationship with it.
How To Design A Rewards Program For Your Brand Loyalists
Because these customers mean the most to you as your core group, they deserve to be treated with gratitude. They frequently visit your business without getting paid or bribed. Studies have revealed that a new customer can cost you more to acquire than keeping an existing customer.
Your goal should be to reward your customers regularly and celebrate their loyalty. You can offer them rewards that are unique and brand-specific. Remind them why they chose you in the first place and treat them to something only your business can provide for them. By doing so, you can expect to see your relationship with customers grow substantially and the conversion of new participants.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.