Dealer Incentives for New Car Sales: Building a Rewarding Loyalty Program
While the auto industry evolves, it is important for auto dealerships to be competitive. To do so, auto dealerships need to adapt and innovate to keep customers engaged. Growing customer loyalty and building stronger ties with local communities is one way to keep up and stay ahead of the competition. AutoAwards is proud to offer auto dealerships the tools they need to succeed in this new environment. Let’s see how a rewards loyalty program and our Keep It Local program helps dealerships drive new car sales and foster lasting relationships with customers and their communities.
Building a Rewarding Loyalty Program
Creating a customer loyalty program is one key to an auto dealership’s successful marketing strategy. When you offer incentives for customers to come back to your dealership, you can create a loyalty cycle. This cycle keeps your customers coming back to your dealership. If you want to create a rewarding loyalty program for your auto dealership, here are some things to consider:
- Create the program according to your customers’ needs. Conduct research to understand your target audience’s preferences and requirements. Design a program that caters to their specific needs, offering rewards and benefits that appeal to them.
- Offer rewards your customers want. Create a rewards system that provides a variety of benefits, such as discounts, exclusive access to events, or even complimentary maintenance services. This will not only encourage customers to return but also make them feel valued and appreciated.
- Track, analyze, and use data you collect. Collect data on customer interactions and use it to optimize your loyalty program. Analyze customer behavior, preferences, and demographics to identify trends and areas for improvement.
- Use technology for customer management. Use a robust customer relationship management CRM system to manage your loyalty program. This will streamline processes, making it easier for both customers and staff to participate in and manage the program. AutoAwards’ loyalty program integrates with most CRM systems to use with your rewards program.
Connecting with the Local Community through the Keep It Local Program
Focusing on customer loyalty is one part of being successful in your auto dealership, but you also need to engage with the local community. AutoAwards realized this early in our program management. Our Keep It Local program is designed to help dealerships build strong relationships with local businesses and organizations.
When you partner with establishments in your local area, you can offer customers exclusive discounts and other perks to strengthen their loyalty to your auto dealership.
Here are some ways to connect with your local community:
- Partner with local businesses -–Reach out to local businesses and establish partnerships that allow you to offer exclusive deals and discounts to your customers. This helps promote local commerce and encourages customers to support their community.
- Sponsor local events -–Sponsorship opportunities can help raise your dealership’s profile and build goodwill within the community. Consider sponsoring local sports teams, charity events, or community gatherings to increase your visibility and demonstrate your commitment to the community.
- Support local causes -–Show your commitment to the local community by participating in charitable initiatives or donating to local causes. This not only strengthens your dealership’s reputation but also demonstrates your dedication to making a positive impact on the community.
- Encourage employee involvement -–Encourage your employees to volunteer and participate in local events and initiatives. This can help create a positive work culture and strengthen your dealership’s ties with the community.
Forging a Path to Success: Loyalty and Community Engagement
By implementing a rewards loyalty program and connecting with your local community through the Keep It Local program, you can create lasting relationships with customers, boost new car sales, and contribute positively to your community.
Contact AutoAwards to get started at 302-696-6000 or contact us online.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.