The Right Dealership Loyalty Rewards Program Can Overcome Customer Retention Challenges
Due to the nature of the auto dealership business, several key factors can lead to challenges when it comes to customer retention. At the heart of things is that the auto industry experiences a low frequency of purchases from individual customers. This can lead to dealerships finding themselves lacking in data on specific customers and lacking sufficient overall interaction. Due to these types of challenges, a dealer rewards program can bridge the gap and assist a dealership in overcoming customer retention challenges.
A few things that dealerships should know about regarding this topic include the fact that nearly all customers who sign up for a rewards program will provide their email address with their application. It is also of key importance to note that dealerships that offer real incentives for customers to return to their business could see a sales boost as much as twenty percent.
AutoAwards also notes that loyalty members spend an average of 11% more per year with a dealership. These points help to illustrate the value that one of these programs can offer to your dealership.
An Auto Rewards Program Offers Many Key Benefits
The benefits of creating a loyalty program from AutoAwards includes assistance with assessing goals, staff training services, and reporting data back in real-time.
A Way to Stay Better Connected with Your Customers
The right loyalty program can help to connect effectively with customers in a way that encourages retention. These programs also allow for a dealership to provide a new level of convenience to customers.
Get Your Consultation Today
Contact us today at AutoAwards to take advantage of consultation to set up your dealer rewards program to overcome customer retention challenges. You can call us at 302-696-6000. We are excited to hear from you today!
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.