Do Car Companies have Loyalty Programs?
Offering a loyalty program for customers is one of the best ways to keep current customers and attract future ones. It requires meticulous planning, time, and patience, but the results can be significant. It can make all the difference between a successful business and a disaster.
How Loyalty Program Helps
An auto dealership loyalty program is designed to bring in customers and stay with the business for the product’s life. With this program, a customer is more likely to make the purchase, spread the word to friends and families, brag about the rewards earned, and come back for more. It is a fantastic strategy for long-term customer retention compared to traditional marketing.
Why Customer Loyalty Is Important
Customer loyalty programs help increase sales, revenue, and therefore profit. They can attract different types of auto customers.
Incentive Programs for Car Dealerships
The loyalty program at car dealerships makes customers who have purchased before to come back for incentives to add to their purchase portfolio. There are many ways to provide these incentives. For example, maintenance, which is a significant concern for a car buyer, can add convenience when offered at the car dealership. Offering points, cashback, or discounts for every purchase, maintenance, repair, or update performed can make the whole experience fun, competitive, and rewarding.
What Constitutes a Loyalty Program?
Auto dealership loyalty program rewards come in many shapes and sizes but are typically offered in the form of
– Free or discounted maintenance service
– Discounts for parts and labor
– Free car wash
– Gift cards
– Routine checkup
– Free seasonal gifts
Car dealers who use car loyalty programs to entice customers will consistently reward those customers for doing business. A successful loyalty program consists of accounts or point systems that can be identified, tracked, and used when needed. Customers also can choose the type of rewards they want to utilize and customize the program according to their requirements.
AutoAwards is All You Need for Your Car Dealership
AutoAwards has a wide range of features that you can use at your car dealership to start a local marketing program with loyalty rewards. We suggest that you call our company at 302-696-6000 and talk to one of our highly qualified rewards program specialists. You can also contact us online.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.