Email Marketing – An Effective and Affordable Marketing Strategy for Auto Dealerships
It is no secret that email marketing has revolutionized and taken online marketing by storm. This form of marketing involves the act of promoting a product via email. The use of email as a marketing strategy has also been used by auto dealerships to promote their products. This article looks at how auto dealerships can use email marketing to their advantage.
Email marketing is cost effective in that it helps the dealers to communicate with the clients without necessarily spending costs on traveling. Automotive email marketing portrays an excellent return on investment.
Robust Customer Relationship
Sending emails regularly helps in creating a bond between the client and the auto dealers since the clients are kept “in the know” about the current happenings of the business. Sending personalized messages on birthday cards can also create a warm bond between the seller and buyer, something that can lead to improved customer retention.
Most audiences are usually segregated based on the products or the services they prefer. By using E-mail marketing, auto dealers can choose a particular product to attract the client. By doing this, the dealer will be able to only send the client what they want to see and learn more about. By targeting emails based on list segmentation, dealerships can reach their clients and produce more sales.
Easy to Track
Auto dealers can monitor the actions of their clients. All actions available within email can be checked. Dealerships can check the number of clicks on their emails, and most importantly, determine the number of clients who visited their page of content.
E-mail marketing builds trust between the customers and the auto dealers. This happens when the dealers send emails to their clients about upcoming products, business tips, and thank you messages. The clients on their behalf may forward the emails to their friends, hence creating a trusting relationship.
With these points in mind, email marketing is a great marketing strategy that should be employed by auto dealers if they want to increase the ability to send targeted content to potential and existing customers. Start your auto dealership email marketing campaign today by contacting AutoAwards.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.