How Dealerships Can Build Better Relationships With Their Customers
Providing excellent customer service is crucial to building customer loyalty. This can be achieved by creating a connection with each customer that is genuinely meaningful to them. Automated messages, when done right, can be used to build and improve on customer loyalty. Here’s how it’s done:
Create Personalized Marketing Campaigns
Automotive marketing consultants always stress the importance of creating personalized marketing campaigns, as opposed to sending out mass messages that have the same content. Targeted messages perform a lot better, as they take into account every customer’s preferences, such as the type of vehicles they own or are interested in, their maintenance history and so on.
Promptly Address Customer Feedback
Social media and automated surveys make it easier for you to find out what your customers think of your business. Many customers give their feedback by making posts on automotive business social media pages. Whenever one of your customer makes a post, whether it’s positive or negative, be sure to take the time to follow up with them. This shows that you care about their needs.
Simplify Things For Your Customers
Automated marketing solutions can make the lives of your customers a lot simpler. For example, they can be used to send reminders when a vehicle is due for maintenance or to let them know when their car is ready to be picked up after they bring it in for service.
Put Together Special Promotions
Special promotions, such as coupon codes sent by text message or email, can be a great way to keep your customers interested in your business. By using them, you can increase their loyalty.
Provide Useful Information
One great way to keep your customers coming back to your website, blog or social media pages is by creating content they find useful. This can be news about automotive safety, maintenance tips and so on.
Get Your Very Own Marketing Program
Get in touch with Auto Awards for a consultation on how to set up a custom marketing program for your automotive business. They can provide you with the tools you need to acquire new customers and keep existing ones loyal.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.