How to Improve Auto Dealership Customer Relationships with CRMs
Customer loyalty is more important than ever in today’s automotive dealership industry. This is particularly the case because millennial auto shoppers, as a whole, appear to be less loyal to a specific brand than their older counterparts.
Our team at AutoAwards includes industry experts in car brand loyalty. We want to tell you more about how CRMs can make a huge difference for your dealership in terms of building customer relationships.
Why Is Customer Loyalty So Important?
Customer loyalty refers to a customer’s willingness to continue interacting with and making purchases from a specific business. Many things can help to promote customer loyalty. Generally speaking, creating favorable experiences for your customers is at the heart of what it takes to inspire loyalty.
Statistics indicate that loyal customers spend up to 67 percent more on services and products than new customers. Loyal customers only make up about 20 percent of a dealership’s overall base, and they provide as much as 80 percent of the total revenue.
Challenges to Automotive Loyalty Marketing
Specific loyalty marketing challenges the automotive dealership industry faces include:
- A longer purchase cycle
- Declining overall loyalty
The Benefits of Automotive Customer Loyalty
The benefits of fostering automotive customer loyalty include:
- A positive impact on your brand image
- Improved customer retention
- Boosted customer lifetime value
- An improved customer experience
Ways to Upscale Your Customer Loyalty Programs
Upscaling your customer loyalty program can make a dramatic difference when it comes to the success that you enjoy in the area of customer retention and loyalty. You can upscale your customer loyalty program in today’s automotive industry in several ways. These ways include:
- Offer rewards/incentives that are meaningful to your customer base
- Design a loyalty program that encourages up-selling
- Maintain a solid online presence
- Focus on upgrading your customer service
Our Loyalty Rewards Experts Are Ready
At AutoAwards, we are the leading team to turn to when you need to launch a customer reward program for auto dealerships. Reach out to our experts today for your consultation on launching your dealership’s loyalty marketing program that includes loyalty rewards. You can call us at 302-696-6000, or you can message us through our online contact form.
We are looking forward to speaking with you soon and telling you more about how CRMs can improve your dealership’s customer relationships! Contact us online to discuss your rewards program or call 302-696-6000.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.