Campaign: Vehicle Sales (New Only)
Date: Q4 – 2015
Target: Balance & Ownership (4,700)
Tactics: Direct & Digital mail
Investment: $ 3,000.00
Results: 603 Retail Units
Campaign: Member Engagement
Date: Q4 - 2015
Target: Members (15,000- 20,000)
Tactics: Digital / Transactional-Based
Results: 174 Attendees (4 Hours)
Campaign: Member Awareness & Engagement
Date: Daily /Ongoing
Target: Active Service Customers / Members (15,000- 20,000)
Tactics: Digital / Transactional-Based
Results: 57.6 % Open / 9.3% Click Through
Campaign: Points for Pints
Date: Q4 2015
Target: Membership
Tactics: Digital Communication
Results: Increased Participation (Double)
Campaign: Service Conquest
Date: Q1 – 2016
Target: Active Service Customers /Off Brand Ownership (5,000)
Tactics: Direct & Digital mail
Investment: $ 2,545.00
Results: In Process / TBD
