Increase Customer Loyalty with a Prepaid Vehicle Maintenance Program

According to a global survey, it is believed that by 2030 around 30%-50% of car dealerships will no longer be open. This huge number is enough to make any car dealership owner want to increase their customer retention rates. One of the best ways is to increase customer loyalty. But why is customer loyalty so important, and how do you increase it for your auto dealership?

The Case for Building Customer Loyalty 

Far too often, car dealership owners spend more money trying to get in new clientele than they do working on keeping their current clients. Client loyalty is just as important, if not more so, than getting new clients. Repeat clients not only bring in continuous funding, they also are much more likely to refer their friends and family to the dealership they frequent.

Use Prepaid Vehicle Maintenance Plans to Inspire Loyalty

One way to encourage repeat business at your auto dealership is to offer prepaid vehicle maintenance plans. By showing your customers that you’re willing to not only sell them a vehicle, but to help them keep their vehicle running smoothly, they will have much more faith and trust in your dealership. They begin to understand that you not only care about selling them a product, you care about their wellbeing as well.

Offering auto dealership vehicle maintenance plans is one way to inspire a loyal customer base, but there are many other ways as well. If you’re looking to build your loyalty base contact AutoAwards at 302-696-6000 for a consultation to create a maintenance or loyalty rewards program for your auto dealership.