Keep Customers With Prepaid Maintenance Programs
Auto dealership managers know it’s more expensive to attract new customers than to keep existing ones. That’s why an auto dealership’s focus is on customer retention. One of the ways to keep customers happy is to offer more value for their money in the maintenance and service department. But auto dealerships must be aware of their competition. Current statistics state customers are three times more likely to take their vehicle to an independent repair shop after the warranty expires. How can auto dealerships keep up? AutoAwards covers a few ways in this week’s blog post.
Understand What a Customer Thinks About Repairs
Customers often bring their vehicles to a dealer service department for routine maintenance, such as oil changes and tire rotations. However, the bigger repair jobs that involve brake, engine maintenance and transmission service often go to independent shops. Budget-conscious drivers will often price match or try to secure the lowest quote. An auto dealership can stay competitive by creating an automotive prepaid maintenance program for their customers. At AutoAwards, we provide auto dealerships with control over their prepaid maintenance program and combine it with a loyalty rewards program.
Loyalty Discounts and Periodic Specials
Offering periodic specials and coupons in the loyalty rewards program, as well as points the customer earns to use towards rewards, has proven results. When combined with perks such as free car washes or oil changes after a specified number of visits, your auto dealership gives current customers more perceived value for their money.
Offer Extended Maintenance Programs
Have you considered introducing an extended maintenance program to your customers? Contact AutoAwards to learn more about our prepaid maintenance programs for dealerships by calling us at 302-696-6000.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.