5 Marketing Ideas to Assist Today’s Auto Dealerships on Social Media
As digital sales continue to expand in prevalence within today’s auto dealership industry, the effective use of social media marketing continues to grow in importance. Our team at AutoAwards is excited to provide you with five automotive service marketing ideas that can make a big difference for your dealership and its presence on social media.
Utilize a Variety of Social Media Platforms
There are a lot of great social media platforms that are currently available. They range from platforms to Facebook, Instagram, and Twitter to business-oriented platforms such as LinkedIn. Get active on multiple social media platforms as a part of your efforts to expand your overall online presence.
Constantly Post Fresh Content
One of the top tips we can provide to auto dealership owners looking to boost their social media presence is to share fresh content constantly. Content marketing involves routinely sharing informative blog posts and other types of valuable content to engage your audience. Your social media platforms are a great place to share your latest content offerings posted to your company website.
Use Your Content to Build Trust and Credibility
The content you post on your social channels can help you build your reputation as an authority within your industry. This content can include vehicle spotlights, demo videos, current specials, and information about how you give back to your local community.
Engage With Your Community
Your social channels allow you to engage with your audience and build relationships actively. This interaction can help you gauge where you are currently succeeding and give you insight into how you can improve.
Use Social Media to Promote Contests and Sales
Your social media channels are also the ideal place to promote your current sales or let the public know about any contests you are currently running.
Learn More About Boosting Your Dealership’s Social Media Profile
You can count on AutoAwards to provide you with automotive service marketing ideas that will boost your dealership’s profile on social media. Contact us today for your consultation on launching a loyalty marketing program with included loyalty rewards. You can contact us online, or you can give us a call at 302-696-6000. We look forward to speaking with you today about how we can make a difference for your automotive dealership!
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.