Pros and Cons of Prepaid Maintenance Programs for Dealerships
Prepaid maintenance programs for dealers allow customers to pay ahead of time for basic maintenance on their vehicles. These plans cover repairs and part replacements. They typically have longer-lasting coverage than other plans.
Pros from a Dealership Perspective
- Easy Customer Incentives
These programs give dealerships an easy way to reward customers for their loyalty with incentives and rewards they can spend at businesses in the local area.
- Dealership Exclusive Service Rights
When customers have a prepaid maintenance plan, they can only get their cars serviced at the dealership, and they purchased their plan. It encourages customers to return to the dealership creating a lasting business relationship between the dealership and the customer.
Cons from a Dealership Perspective
- Dealerships Have to Give Out Free Items or Service
Most dealerships have two give away free items to entice customers to sign up for the plans. It does cost the dealership money, but it can be considered a cost of advertising.
- Plans May Not Get Used Often
Many newer vehicles do not require maintenance as often as vehicles of the past. When customers fail to come in for maintenance regularly, it can lead to problems later on. These programs can help entice customers to get their cars maintained more often.
Get Started with Your Auto Dealership’s Prepaid Maintenance Program
These plans can be customized for the dealership so they can offer a plan their customers will love. It is a great way to provide the best service to customers and make sure they return to the dealership.
If you are interested in more information, get a consultation with AutoAwards to start a prepaid maintenance program for your dealership with a loyalty rewards program included. Get started with a rewards and prepaid maintenance program. Contact AutoAwards or call us at 302-696-6000.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.