How Service Rewards Programs Create Customer Loyalty

As an auto dealer, you can create service rewards programs that develop loyal customers and great partnerships. Dealer loyalty programs boost sales and are a great way to promote the company. Loyalty programs also keep customers coming back to your dealership to take advantage of their rewards. Loyalty marketing combined with service, in turn, gives you more engagement and better retention.

How to Engage Customers More

We know that customer engagement is essential. We also know that not all customers want to be bothered with calls reminding them of an oil change. So how do you engage customers without calling them repeatedly?

Research shows that one of the best ways is with prepaid maintenance programs for dealers. Having dealer loyalty programs and prepaid maintenance combined give customers the added benefit of upcoming maintenance reminders, usually by email. Email is a great way to keep in contact with your customers on their terms. Because they are in a rewards and vehicle maintenance program, customers are more likely to open up the email.

Every email sent to your customer has your dealership information on it and keeps you at the forefront of their minds for ongoing vehicle services. Email is a great source of branding and a way to engage your customer on their terms. The more loyal a customer is, the better the rewards, and the more they want to return to your dealership.

How to Increase Customer Loyalty

It’s hard to see anything wrong with giving your customers reasons to be loyal to your company. One concern many auto dealers have is about the cost of loyalty programs. Consider this:

• It costs more money to try and find new customers than to keep the customers you have.
• Repeat customers spend over 50% more than new customers.
• Repeat customers who join a loyalty program are less likely to shop anywhere else because they want to spend their points or rewards.

The ideal customer comes to you and stays with you because they like how you do business. Rewarding those loyal customers make other customers want the same rewards. If you’re ready to start a program that benefits your business and your customers, call AutoAwards at 302-696-6000.