Tips for Auto Dealership Email Marketing - AutoAwards
Automotive Email Marketing

Tips for Auto Dealership Email Marketing

Email marketing might be old school, but it is one of the most efficient ways to keep an audience engaged in either the content or products that you choose to put out. Email marketing is also one of the easiest forms of online marketing, and does not require a lot of monetary investment. Neither does it take up much time.

How Well Does Email Marketing Work?

A survey which was conducted states that almost 75% of adults respond to email marketing as an effective tool to engage them in a particular product or brand. Since other means of social media are sometimes relatively obscure to older adults, email marketing comes in as an extremely effective and efficient to reach a group of people.

Tip For Email Marketing

However, as easy and effective as this might be, customers don’t like getting multiple emails a day from the same brand or company. If they get spammed, your emails will begin to get sent to their spam folder, rendering all your marketing efforts useless. A brand must always send out emails only when necessary, and in moderation, to make the entire process a lot more useful.

Take for example an auto or car dealership. They might have the latest promotional offers or even new ranges of cars that they want their prospective customers to known about. When it comes to automotive email marketing, there are some pointers that one can take to decide when is the right time to send in new emails.

Email Tips: Which Emails Do People Respond To?

  1. Emails telling the customers about a new inventory is one of the best uses of email marketing. This gives the customers a heads up for what they can expect from the brand or company.
  2. Loan maturity is one of the next things that auto brands can send their emails for. This, however, is only to one target person, for obvious reasons, but can serve as a reminder to pay their loans, and also seek new products from your company.
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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

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