Upcoming Trends That Can Influence Your Auto Dealership Marketing Strategy
A customer loyalty program could be just what your dealership needs to compete in a competitive industry. One of our marketing professionals for the automotive industry can help. Our dealership loyalty programs have been an effective method in dealership growth because of the loyalty customers show to local automotive dealerships.
1. Consumers Want Flexibility In Transportation
The auto industry is trying to stop disruptive trends in their businesses, according to industry trends. They added that the characteristics of consumer mobility is changing significantly. Consumers are choosing more flexibility whether they’re using their automobile for work, to take the family on vacation, or for business.
2. Multi-Purpose Consumer Use in High Traffic Areas
Multi-purpose consumer use of a vehicle continues to influence the auto industry. To understand the future of the mobility market, experts suggest thorough research. In high traffic areas like London and New York, shared traffic is becoming essential. As of 2050, 1 out 3 cars will be purchased as a shared vehicle.
3. Rural Areas Enjoy Private Car Ownership
Rural areas continue to use private car ownership as their preferred method of transportation. Although, 16 to 24% are understanding the importance of shared mobility. In order for the auto industry to keep their customers’ loyalty, many are using auto customer loyalty programs. Customer loyalty helps the auto industry create local job opportunities, tap into the local network, and thrive.
4. Create Your Customer Loyalty Program
There are many ways to create a suitable customer loyalty program. AutoAwards has a proven auto loyalty program currently being used by dealerships across the country. 85% of all dealerships will agree the key to customer loyalty is consumer satisfaction, and loyalty programs accomplish this purpose.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.